{"id":99724,"date":"2020-06-24T11:00:55","date_gmt":"2020-06-24T07:00:55","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T20:00:00","slug":"","status":"publish","type":"post","link":"https:\/\/ucnoqta.az\/?p=99724","title":{"rendered":"MTR\u015e: \u00d6t\u0259n il televiziya v\u0259 radio kanallar\u0131na 76 milyon manat ayr\u0131l\u0131b<\/b><\/font>"},"content":{"rendered":"

\u018fvv\u0259lki ill\u0259rd\u0259 oldu\u011fu kimi, dövl\u0259t v\u0259 öz\u0259l sektor maarifl\u0259ndirici v\u0259 informasiya yay\u0131mlar\u0131 h\u0259yata keçir\u0259n telekanallara, o cüml\u0259d\u0259n, regional telekanallara d\u0259st\u0259k göst\u0259rilm\u0259kd\u0259 davam edir.<\/strong><\/p>\n

Bu bar\u0259d\u0259 Milli Televiziya v\u0259 Radio \u015euras\u0131ndan bildirilib.<\/p>\n

Qeyd olunub ki, dörd televiziya kanal\u0131n\u0131n g\u0259lirl\u0259ri tam olaraq, daha iki kanal\u0131n g\u0259lirl\u0259ri is\u0259 qism\u0259n kommersiya reklam\u0131n\u0131n sat\u0131\u015f\u0131ndan \u0259ld\u0259 olunan g\u0259lirl\u0259r hesab\u0131na formala\u015f\u0131r.<\/p>\n

2019-cu ild\u0259 televiziya v\u0259 radio kanallar\u0131n maliyy\u0259l\u0259\u015fdirilm\u0259sin\u0259 ayr\u0131lan ümumi dotasiyalar\u0131n m\u0259bl\u0259\u011fi 76 milyon manat t\u0259\u015fkil edib ki, bu m\u0259bl\u0259\u011fin 20 milyon manata yax\u0131n hiss\u0259si kommersiya strukturlar\u0131n\u0131n dotasiyalar\u0131 olub.<\/p>\n

Televiziya v\u0259 radio kanallar\u0131n\u0131n kommersiya f\u0259aliyy\u0259ti n\u0259tic\u0259sind\u0259 ümum\u0259n 31 milyon manat g\u0259lir \u0259ld\u0259 olunub ki, bu m\u0259bl\u0259\u011fin 26 milyon manat\u0131 televiziya reklam\u0131n\u0131n, 5 milyon manat\u0131 is\u0259 radio reklam\u0131n\u0131n pay\u0131na dü\u015für.<\/p>\n

2019-cu il \u0259rzind\u0259 reklam vasit\u0259sil\u0259 2 milyondan çox g\u0259lir \u0259ld\u0259 etmi\u015f \u015firk\u0259tl\u0259rin say\u0131 4 olub. Bu \u015firk\u0259tl\u0259rin reklamdan \u0259ld\u0259 etdikl\u0259ri g\u0259lir televiziya v\u0259 radio reklam bazar\u0131n\u0131n ümumi h\u0259cminin 80%-ni t\u0259\u015fkil edib.<\/p>\n

2019-cu il \u0259rzind\u0259 prodüser qruplar\u0131 televiziya kanallar\u0131ndan 7 milyon 800 min manat c\u0259lb edibl\u0259r ki, bu m\u0259bl\u0259\u011fin 7 milyon 450 min manat\u0131 (95%-d\u0259n çoxu) serial istehsal\u0131na s\u0259rf olunub. Bununla yana\u015f\u0131, yerli seriallar\u0131n ç\u0259kili\u015fin\u0259 x\u0259rcl\u0259n\u0259n m\u0259bl\u0259\u011fin 90%-d\u0259n çoxu dövl\u0259td\u0259n v\u0259 kommersiya strukturlar\u0131ndan dotasiya almayan 3 öz\u0259l telekanal t\u0259r\u0259find\u0259n c\u0259lb olunub.<\/p>\n

Televiziya v\u0259 radio kanallar\u0131n\u0131n il \u0259rzind\u0259 \u0259n böyük x\u0259rcl\u0259ri \u0259m\u0259kda\u015flar\u0131n m\u0259vacib fondunun saxlan\u0131lmas\u0131n\u0131 (50 milyon manata yax\u0131n), h\u0259mçinin, yerüstü v\u0259 peyk yay\u0131m\u0131n\u0131n t\u0259min olunmas\u0131 üçün ç\u0259kil\u0259n x\u0259rcl\u0259ri (17 milyon manata yax\u0131n) \u0259hat\u0259 edir.<\/p>\n

Bildirilib ki, Az\u0259rbaycanda televiziya reytinql\u0259rinin ölçülm\u0259sini h\u0259yata keçir\u0259n beyn\u0259lxalq AGB Nielson \u015firk\u0259tinin nümay\u0259nd\u0259liyi f\u0259aliyy\u0259t göst\u0259rir. Auditoriyan\u0131n ölçülm\u0259si, \u0259sas\u0259n, kabel televiziyas\u0131na abun\u0259liyi olan 180 ail\u0259d\u0259 televiziyaya bax\u0131\u015f f\u0259aliyy\u0259tinin monitorinqi \u0259sas\u0131nda apar\u0131l\u0131r. Bu göst\u0259rici eyni \u0259hali say\u0131 olan ölk\u0259l\u0259r üçün t\u0259tbiq olunan m\u0259cburi minimum (400-500 ail\u0259) göst\u0259ricid\u0259n xeyli a\u015fa\u011f\u0131 oldu\u011fundan Az\u0259rbaycanda ölçm\u0259l\u0259rin keyfiyy\u0259tin\u0259 m\u0259nfi t\u0259sir edir. Qeyd olunmal\u0131d\u0131r ki, beyn\u0259lxalq audit \u015firk\u0259tl\u0259rinin tövsiy\u0259l\u0259rin\u0259 \u0259sas\u0259n, Az\u0259rbaycan q\u0259d\u0259r \u0259halisi olan ölk\u0259l\u0259rd\u0259 keyfiyy\u0259tli teleölçm\u0259l\u0259r aparmaq üçün 800-1000 ail\u0259ni \u0259hat\u0259 ed\u0259n ölçm\u0259 paneli t\u0259l\u0259b olunur. Buna baxmayaraq, haz\u0131rda ölçm\u0259l\u0259r apar\u0131lan ail\u0259 say\u0131ndan uzunmüdd\u0259tli mü\u015fahid\u0259l\u0259r \u0259sas\u0131nda al\u0131nan m\u0259lumatlarla da televiziyaya bax\u0131\u015f haqq\u0131nda ümumi qiym\u0259tl\u0259ndirm\u0259 aparmaq olar. Bel\u0259 ki, 2019-cu ild\u0259 s\u0259h\u0259r 7-d\u0259n gec\u0259 yar\u0131s\u0131na kimi olan müdd\u0259td\u0259 televiziyaya bax\u0131\u015f 3 saat 46 d\u0259qiq\u0259 olmu\u015fdur ki, bu da, dünyada olan televiziyaya bax\u0131\u015f r\u0259q\u0259ml\u0259ri il\u0259 eynilik t\u0259\u015fkil edir. Televiziyaya bax\u0131\u015f\u0131n 2 saat 14 d\u0259qiq\u0259si ümumi olaraq 2019-cu ild\u0259 ölçm\u0259l\u0259ri apar\u0131lan televiziya kanallar\u0131na (ATV, X\u0259z\u0259r, ARB, Space, \u0130TV, Real, Lider) bax\u0131\u015f t\u0259\u015fkil edib, 1 saat 32 d\u0259qiq\u0259si is\u0259 xarici televiziya kanallar\u0131n\u0131n v\u0259 agentlik t\u0259r\u0259fd\u0259n ölçm\u0259l\u0259ri apar\u0131lmayan yerli kanallar\u0131n bax\u0131\u015f\u0131na aid olub.\/\/\/report<\/p>\n","protected":false},"excerpt":{"rendered":"

\u018fvv\u0259lki ill\u0259rd\u0259 oldu\u011fu kimi, dövl\u0259t v\u0259 öz\u0259l sektor maarifl\u0259ndirici v\u0259 informasiya yay\u0131mlar\u0131 h\u0259yata keçir\u0259n telekanallara, o cüml\u0259d\u0259n, regional telekanallara d\u0259st\u0259k göst\u0259rilm\u0259kd\u0259 davam edir. Bu bar\u0259d\u0259 Milli Televiziya v\u0259 Radio \u015euras\u0131ndan…<\/p>\n","protected":false},"author":1,"featured_media":251278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-99724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/99724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=99724"}],"version-history":[{"count":0,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/99724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/media\/251278"}],"wp:attachment":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=99724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=99724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=99724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}