{"id":72477,"date":"2018-12-14T20:51:36","date_gmt":"2018-12-14T16:51:36","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T20:00:00","slug":"","status":"publish","type":"post","link":"https:\/\/ucnoqta.az\/?p=72477","title":{"rendered":"\u201cS\u0259n\u0259tkarlar\u0131m\u0131z ABAD\u00e7\u0131 ad\u0131n\u0131 q\u00fcrurla da\u015f\u0131y\u0131r\u201d<\/b><\/font>"},"content":{"rendered":"

Turan\u0259 Qas\u0131mova: “ABAD-\u0131 h\u0259m d\u0259 Az\u0259rbaycanda qeyri-neft sektorunun diversifikasiyas\u0131 ç\u0259rçiv\u0259sind\u0259 yaranan mexanizl\u0259rd\u0259n biri d\u0259 adland\u0131rmaq mümkündür”<\/strong><\/p>\n

“Haz\u0131rda Respublika üzr\u0259 “ABAD”\u0131n 9 etno-butiki f\u0259aliyy\u0259t göst\u0259rir. V\u0259 bu butikl\u0259rin istehlakç\u0131 faizinin böyük hiss\u0259sini m\u0259hz xarici qonaqlar t\u0259\u015fkil edir. Etno-butikl\u0259r m\u0259hz turistik bax\u0131m\u0131ndan \u0259n \u0259lveri\u015fli strateji \u0259razil\u0259rd\u0259 f\u0259aliyy\u0259t göst\u0259rir. Bura g\u0259l\u0259n h\u0259r bir xarici qonaq m\u0259d\u0259niyy\u0259timizi t\u0259msil ed\u0259n bir suvenir bel\u0259 öz ölk\u0259sin\u0259 aparm\u0131\u015f olarsa, bu ölk\u0259mizin milli irsi üçün az da olsa töhf\u0259 dem\u0259kdir”- bu sözl\u0259ri biziml\u0259 söhb\u0259tind\u0259 “Üç nöqt\u0259” q\u0259zetinin qona\u011f\u0131 ABAD-\u0131n (Ail\u0259 Biznesin\u0259 Asan D\u0259st\u0259k) marketinq v\u0259 PR \u015föb\u0259sinin r\u0259hb\u0259ri Turan\u0259 Qas\u0131mova dedi. T.Qas\u0131mova il\u0259 ABAD-\u0131n f\u0259aliyy\u0259tind\u0259n söhb\u0259t açd\u0131q. <\/p>\n

– \u0130lk önc\u0259 “ABAD”-\u0131n yaranmas\u0131ndan dan\u0131\u015faq. Bu layih\u0259nin ideyas\u0131 nec\u0259 yaran\u0131b? <\/strong>
\n– “ABAD” publik hüquqi \u015f\u0259xs Az\u0259rbaycan Respublikas\u0131 Prezidenti c\u0259nab \u0130lham \u018fliyevin 23 sentyabr 2016-c\u0131 il tarixli F\u0259rman\u0131 il\u0259 V\u0259t\u0259nda\u015flara Xidm\u0259t v\u0259 Sosial \u0130nnovasiyalar üzr\u0259 Dövl\u0259t Agentliyinin tabeliyind\u0259 yarad\u0131l\u0131b. Müasir dövrd\u0259 heç bir dövl\u0259t bütövlükd\u0259 xarici bazardan as\u0131l\u0131 ola bilm\u0259z. Ona gör\u0259 d\u0259 \u0259halinin t\u0259l\u0259bat\u0131n\u0131 öd\u0259m\u0259k üçün lokal iqtisadiyyat\u0131n bir çox \u0259sas sah\u0259l\u0259rini inki\u015faf etdirm\u0259k z\u0259ruridir. Az\u0259rbaycanda da t\u0259s\u0259rrüfat\u0131n müxt\u0259lif sah\u0259l\u0259rind\u0259 çal\u0131\u015fan bir çox kiçik ail\u0259 t\u0259s\u0259rrüfatlar\u0131 mövcuddur. Lakin bu gün onlar öz m\u0259hsullar\u0131n\u0131 real bazar t\u0259l\u0259bl\u0259rin\u0259 uy\u011fun haz\u0131rlamaqda ç\u0259tinlik ç\u0259kirl\u0259r. \u0130stehsalat gücü çox olmur v\u0259 bazar t\u0259l\u0259bat\u0131n\u0131 öd\u0259y\u0259 bilmirl\u0259r. T\u0259s\u0259rrüfatlar\u0131n\u0131n lokal v\u0259 xarici bazarlara uy\u011funla\u015fd\u0131r\u0131lmas\u0131, müasir standartlara cavab ver\u0259n m\u0259hsulun istehsal\u0131, onun qabla\u015fd\u0131r\u0131lmas\u0131, dizayn\u0131, bir sözl\u0259 bir brend\u0259 çevrilm\u0259si ail\u0259 üçün böyük x\u0259rcl\u0259r t\u0259l\u0259b edir. Bildiyimiz kimi, istehsalatda ç\u0259kil\u0259n x\u0259rcl\u0259r m\u0259hsulun son qiym\u0259tin\u0259 daxildir v\u0259 bel\u0259 olan halda, ail\u0259nin istehsal etdiyi m\u0259hsulun qiym\u0259ti çox yüks\u0259k, son n\u0259tic\u0259d\u0259 is\u0259 r\u0259qab\u0259tqabiliyy\u0259tli olmur. Bütün bu amill\u0259r üzr\u0259 m\u0259hz fermerl\u0259r\u0259 d\u0259st\u0259k namin\u0259 “ABAD” ideyas\u0131 yarand\u0131.
\n\"\"Y\u0259ni sertifikatla\u015fd\u0131rma, qabla\u015fd\u0131rma, dizayn, marketinq v\u0259 dig\u0259r xidm\u0259tl\u0259rinin istehsal olunan m\u0259hsulun maya d\u0259y\u0259rini azaltma\u011fa v\u0259 r\u0259qab\u0259tqabiliyy\u0259tliliyini yüks\u0259ltm\u0259y\u0259 imkan verm\u0259si üçün vahid bir qurumun yaranmas\u0131na ehtiyac duyulurdu. Haz\u0131rda bütün bu v\u0259 dig\u0259r xidm\u0259tl\u0259r v\u0259 \u0259n \u0259sas\u0131 son m\u0259hsulun sat\u0131\u015f\u0131n\u0131n t\u0259\u015fkili Az\u0259rbaycan \u0259razisind\u0259 m\u0259hz “ABAD” publik hüquqi \u015f\u0259xs t\u0259r\u0259find\u0259n keçirilir. Onu da qeyd edim ki, ABAD-\u0131 h\u0259m d\u0259 Az\u0259rbaycanda qeyri-neft sektorunun diversifikasiyas\u0131 ç\u0259rçiv\u0259sind\u0259 yaranan mexanizl\u0259rd\u0259n biri d\u0259 adland\u0131rmaq mümkündür. <\/p>\n

– Ail\u0259 Biznesin\u0259 Asan D\u0259st\u0259yin yarad\u0131lmas\u0131nda m\u0259qs\u0259d n\u0259 idi? <\/strong>
\n– F\u0259rmanda da qeyd olundu\u011fu kimi “ABAD” PH\u015e yarad\u0131lmas\u0131nda m\u0259qs\u0259d ölk\u0259d\u0259 ail\u0259 biznesl\u0259rinin inki\u015faf\u0131 v\u0259 formala\u015fmas\u0131na d\u0259st\u0259k göst\u0259rm\u0259k, \u0259halinin m\u0259\u015f\u011fulluq  s\u0259viyy\u0259sini art\u0131rmaq, kiçik v\u0259 orta sahibkarl\u0131\u011f\u0131n inki\u015faf\u0131n\u0131 stimulla\u015fd\u0131raraq ona \u0259lav\u0259 imkanlar yaratmaqd\u0131r. “ABAD” haz\u0131rda iki istiqam\u0259td\u0259 f\u0259aliyy\u0259t göst\u0259r\u0259n ail\u0259l\u0259r\u0259 d\u0259st\u0259k göst\u0259rir: qida m\u0259hsullar\u0131n\u0131n istehsal\u0131 v\u0259 dekorativ-t\u0259tbiqi xalq s\u0259n\u0259tkarl\u0131\u011f\u0131. Bu istiqam\u0259tl\u0259r say\u0259sind\u0259 “ABAD” PH\u015e n\u0259inki ölk\u0259 iqtisadiyyat\u0131na, h\u0259mçinin v\u0259t\u0259nda\u015flar\u0131n sosial rifah\u0131, turizmin inki\u015faf\u0131 v\u0259 sözsüz ki milli-m\u0259d\u0259niyy\u0259timizin t\u0259bli\u011fat\u0131na öz töfh\u0259l\u0259rini verir. <\/p>\n

– Oktyabr ay\u0131 \u0259rzind\u0259 \u015e\u0259ki, Quba v\u0259 \u0130mi\u015flid\u0259 m\u0259rk\u0259zl\u0259riniz aç\u0131l\u0131b. Bu m\u0259rk\u0259zl\u0259rin xidm\u0259tl\u0259ri bar\u0259d\u0259 dan\u0131\u015fard\u0131n\u0131z bir az…<\/strong>
\n– B\u0259li, pay\u0131z aylar\u0131 bizim üçün yet\u0259rinc\u0259 m\u0259hsuldar oldu. Quba rayonunda “ABAD” Factory istehsalat kompleksi v\u0259 “Gastro Village” food truck park\u0131n\u0131n aç\u0131l\u0131\u015f\u0131 ba\u015f tutdu. “ABAD” Factory – müasir istehsalat kompleksind\u0259 ABADç\u0131lar 5 istehsal sah\u0259si üzr\u0259 f\u0259aliyy\u0259t göst\u0259rir, quru meyv\u0259l\u0259r, q\u0259nnad\u0131 m\u0259mulatlar\u0131, kompot, süd m\u0259hsullar\u0131, \u0259t m\u0259hsullar\u0131. “ABAD Gastro Village” layih\u0259si v\u0259 onun n\u0259zdind\u0259 olan “Food truck”l\u0259r (t\u0259k\u0259rli qo\u015fqular) park\u0131 is\u0259 s\u0259yyar \u015f\u0259kild\u0259 f\u0259aliyy\u0259t göst\u0259rir v\u0259 \u015fimal regionlar\u0131nda yarad\u0131lm\u0131\u015f turizm infrastrukturuna daha da c\u0259lbedici görünü\u015f yaradacaq. Haz\u0131rda bu “truck”l\u0259r 5 istiqam\u0259t üzr\u0259 sat\u0131\u015f apar\u0131r, dön\u0259r, burger, pizza, \u015firniyyat,  “ABAD” etno-butiki. \u0130mi\u015fli v\u0259 \u015e\u0259ki rayonlar\u0131nda “ABAD” regional m\u0259rk\u0259zl\u0259ri aç\u0131l\u0131b. Bununla da art\u0131q 5 regional m\u0259rk\u0259zimiz f\u0259aliyy\u0259t göst\u0259rir (Masall\u0131, Balak\u0259n, Quba, \u0130mi\u015fli v\u0259 \u015e\u0259ki). Ümumiyy\u0259tl\u0259, g\u0259l\u0259c\u0259kd\u0259 h\u0259r bir iqtisadi-co\u011frafi rayonda analoji regional m\u0259rk\u0259zl\u0259rinin aç\u0131lmas\u0131 n\u0259z\u0259rd\u0259 tutulur. Bundan ba\u015fqa \u015e\u0259ki \u015f\u0259h\u0259rind\u0259 C\u0259nubi Qafqaz\u0131n ilk keramika m\u0259rk\u0259zinin aç\u0131l\u0131\u015f\u0131 ba\u015f tutub. M\u0259rk\u0259zin m\u0259qs\u0259di ölk\u0259mizin, \u0259sas\u0259n d\u0259 \u015e\u0259ki rayonunun tarixi keramika \u0259n\u0259n\u0259l\u0259rinin qorunub saxlan\u0131lmas\u0131 v\u0259 g\u0259l\u0259c\u0259k n\u0259sill\u0259r\u0259 ötürülm\u0259si, h\u0259mçinin müxt\u0259lif çe\u015fidli Az\u0259rbaycan gilinin dünyada tan\u0131d\u0131lmas\u0131d\u0131r. Onu da qeyd edim ki, ABADç\u0131lar\u0131m\u0131z\u0131n qida m\u0259hsullar\u0131 yaln\u0131z “Bravo” hipermarketl\u0259rind\u0259 sat\u0131\u015fa ç\u0131xar\u0131l\u0131r v\u0259 sonuncu aç\u0131lm\u0131\u015f “Bravo” Koro\u011flu hipermarketind\u0259 ayr\u0131ca “ABAD” Bakaleya, y\u0259ni “ABAD” m\u0259hsullar\u0131 üçün xüsusi ayr\u0131lm\u0131\u015f gu\u015f\u0259 aç\u0131l\u0131b. <\/p>\n

– “ABAD” art\u0131q 2 ildir ki, f\u0259aliyy\u0259t göst\u0259rir. F\u0259aliyy\u0259t dövrü q\u0131sa müdd\u0259tlik bir dövr \u0259hat\u0259 ets\u0259 d\u0259, xeyli i\u015fl\u0259r görülüb. <\/strong>
\n– \u018fn az\u0131ndan onu qeyd etm\u0259k olar ki, “ABAD” pilot layih\u0259 kimi Masall\u0131da 7 fermer ail\u0259si il\u0259 ba\u015flad\u0131. Lakin haz\u0131rda ABAD iki istiqam\u0259t üzr\u0259 f\u0259aliyy\u0259t göst\u0259r\u0259n (dekorativ t\u0259tbiqi-xalq s\u0259n\u0259tkarl\u0131\u011f\u0131 v\u0259 qida m\u0259hsullar\u0131n\u0131n istehsal\u0131) 350-\u0259 yax\u0131n ail\u0259l\u0259r\u0259 d\u0259st\u0259k olur v\u0259 onlar\u0131n say\u0131 günü-günd\u0259n art\u0131r. F\u0259aliyy\u0259t istiqam\u0259tl\u0259rinin say\u0131 da g\u0259l\u0259c\u0259kd\u0259 artacaq.<\/p>\n

– “ABAD” \u0259sas\u0259n hans\u0131 regionlarda f\u0259aliyy\u0259t göst\u0259rir?<\/strong>
\n– “ABAD” qida m\u0259hsullar\u0131n\u0131n istehsal\u0131 sah\u0259sind\u0259 yaln\u0131z regional m\u0259rk\u0259zl\u0259ri olan iqtisadi rayonlar\u0131n sakinl\u0259rin\u0259 d\u0259st\u0259k göst\u0259rir. Y\u0259ni bu L\u0259nk\u0259ran, \u015e\u0259ki-Zaqatala, Aran, Quba-Xaçmaz iqtisadi rayonlar\u0131d\u0131r. Ba\u015f ofisin say\u0259sind\u0259 is\u0259 Ab\u015feron iqtisadi rayonun daha çox orta sahibkarlar\u0131na d\u0259st\u0259k göst\u0259rilir. Bu m\u0259rk\u0259zl\u0259rin mövcudlu\u011fu istehsalat zaman\u0131 h\u0259r bir prosesd\u0259 “ABAD”\u0131n texnoloq v\u0259 qida keyfiyy\u0259ti müt\u0259x\u0259ssisl\u0259rinin n\u0259zar\u0259ti alt\u0131nda olmas\u0131 üçün z\u0259ruridir. Dekorativ-t\u0259tbiqi xalq s\u0259n\u0259tkarl\u0131\u011f\u0131 sah\u0259sind\u0259 is\u0259 bütün Az\u0259rbaycan üzr\u0259 s\u0259n\u0259tkarlar q\u0259bul edilir. Sözsüz ki, q\u0259bul zaman\u0131 daha çox regionlarda ya\u015fayan s\u0259n\u0259tkarlara üstünlük verilir.<\/p>\n

– \u0130nsanlar\u0131n bura c\u0259lb olunmas\u0131 hans\u0131 formada h\u0259yata keçirilir? <\/strong>
\n– \u0130lk etapda, \u0259lb\u0259t, komandam\u0131z müxt\u0259lif ço\u011frafi zonalara s\u0259f\u0259r ed\u0259r\u0259k fikizi olaraq birba\u015fa ABADç\u0131lar\u0131n axtar\u0131\u015f\u0131n\u0131 h\u0259yata keçirirdi. \u0130ndi is\u0259 insanlar özl\u0259ri müraci\u0259t edirl\u0259r. S\u0259n\u0259tkarlar\u0131m\u0131z ABADç\u0131 ad\u0131n\u0131 qürurla da\u015f\u0131y\u0131r. Qida istehsalç\u0131lar\u0131m\u0131z da h\u0259mçinin, öz m\u0259hsullar\u0131n\u0131 ölk\u0259nin \u0259n iri marketl\u0259rind\u0259 gör\u0259nd\u0259 v\u0259 yaxud xaric\u0259 ixrac olundu\u011funu e\u015fid\u0259nd\u0259 \u015fad olurlar.<\/p>\n

– Ümumiyy\u0259tl\u0259, maraq göst\u0259r\u0259nl\u0259r, müraci\u0259t ed\u0259nl\u0259r çoxdurmu? <\/strong>
\n– Orta statistik olaraq gün \u0259rzind\u0259 3 müraci\u0259t q\u0259bul olunur. <\/p>\n

– Bildiyimiz q\u0259d\u0259ri il\u0259 yerli \u0259halid\u0259n daha çox, turistl\u0259r ABAD-\u0131n m\u0259hsullar\u0131na daha çox maraq göst\u0259rirl\u0259r. Sizc\u0259 bu n\u0259 il\u0259 \u0259laq\u0259dard\u0131r? <\/strong>
\n– Haz\u0131rda Respublika üzr\u0259 “ABAD”\u0131n 9 etno-butiki f\u0259aliyy\u0259t göst\u0259rir. V\u0259 düz buyurursuz, bu butikl\u0259rin istehlakç\u0131 faizinin böyük hiss\u0259sini m\u0259hz xarici qonaqlar t\u0259\u015fkil edir. Amma buna da izah var. Etno-butikl\u0259r m\u0259qs\u0259dyönlü m\u0259hz turistik bax\u0131m\u0131ndan \u0259n \u0259lveri\u015fli strateji \u0259razil\u0259rd\u0259 f\u0259aliyy\u0259t göst\u0259rir. Bura g\u0259l\u0259n h\u0259r bir xarici qonaq m\u0259d\u0259niyy\u0259timizi t\u0259msil ed\u0259n bir suvenir bel\u0259 öz ölk\u0259sin\u0259 aparm\u0131\u015f olarsa, bu ölk\u0259mizin milli irsi üçün az da olsa töhf\u0259 dem\u0259kdir.  Lakin “ABAD” qida m\u0259hsullar\u0131 daha çox yerli sakinl\u0259rin maraq dair\u0259sind\u0259dir. Çünki v\u0259t\u0259nda\u015flar\u0131m\u0131z art\u0131q tam kimy\u0259vi  v\u0259 genetik modifikasiya olunmu\u015f qida m\u0259hsullar\u0131ndan vaz keçirl\u0259r. Ola bilsin ABADç\u0131lar\u0131m\u0131z\u0131n qida m\u0259hsullar\u0131 dig\u0259rl\u0259rind\u0259n \u0259mt\u0259\u0259 görünü\u015fü bax\u0131m\u0131ndan f\u0259rqli ola bil\u0259r, art\u0131q ham\u0131ya agahd\u0131r ki, h\u0259tta onun qabla\u015fd\u0131r\u0131lmas\u0131, etiketl\u0259rinin vurulmas\u0131 bel\u0259 ABADç\u0131lar\u0131m\u0131z t\u0259r\u0259find\u0259n \u0259l i\u015fi il\u0259 vurulur. <\/p>\n

– Qar\u015f\u0131da hans\u0131 i\u015fl\u0259rin görülm\u0259si planla\u015fd\u0131r\u0131l\u0131r?<\/strong>
\n– Planlar olduqca çoxdur. Qurumun daha da geni\u015fl\u0259nm\u0259si, daha böyük bir kütl\u0259y\u0259 d\u0259st\u0259k göst\u0259rm\u0259si n\u0259z\u0259rd\u0259 tutulub. 2019-cu il \u0259rzind\u0259 daha bir Keramika v\u0259 T\u0259tbiqi S\u0259n\u0259t M\u0259rk\u0259zi i\u015f\u0131q üzü gör\u0259c\u0259k. Bu m\u0259rk\u0259z Bak\u0131n\u0131n Nardaran q\u0259s\u0259b\u0259sind\u0259 in\u015faa olunub. V\u0259 daha iki “ABAD” Bakaleyas\u0131 da v\u0259t\u0259nda\u015flar\u0131m\u0131z\u0131n qullu\u011funa aç\u0131lacaq. <\/p>\n

Könül Oruc <\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Turan\u0259 Qas\u0131mova: “ABAD-\u0131 h\u0259m d\u0259 Az\u0259rbaycanda qeyri-neft sektorunun diversifikasiyas\u0131 ç\u0259rçiv\u0259sind\u0259 yaranan mexanizl\u0259rd\u0259n biri d\u0259 adland\u0131rmaq mümkündür” “Haz\u0131rda Respublika üzr\u0259 “ABAD”\u0131n 9 etno-butiki f\u0259aliyy\u0259t göst\u0259rir. V\u0259 bu butikl\u0259rin istehlakç\u0131 faizinin böyük…<\/p>\n","protected":false},"author":1,"featured_media":251278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[94],"tags":[],"class_list":["post-72477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-musahibe"],"_links":{"self":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/72477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=72477"}],"version-history":[{"count":0,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/72477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/media\/251278"}],"wp:attachment":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=72477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=72477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=72477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}