{"id":69915,"date":"2018-10-18T11:08:50","date_gmt":"2018-10-18T07:08:50","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T20:00:00","slug":"","status":"publish","type":"post","link":"https:\/\/ucnoqta.az\/?p=69915","title":{"rendered":"Az\u0259rbaycan\u0131n yeni turizm brendi t\u0259qdim olundu -Foto<\/b><\/font>"},"content":{"rendered":"

Bu gün Bak\u0131 Konres M\u0259rk\u0259zind\u0259 Dövl\u0259t Turizm Agentliyinin v\u0259 Az\u0259rbaycan Turizm Bürosunun t\u0259\u015fkilatç\u0131l\u0131\u011f\u0131 il\u0259 ilk Milli Turizm Sammiti keçirilir. <\/strong><\/p>\n

T\u0259dbirinin birinci hiss\u0259sind\u0259 Az\u0259rbaycan\u0131n yeni milli turizm brendinin t\u0259qdimat\u0131 il\u0259 yana\u015f\u0131, yeni marketing strategiyas\u0131, qar\u015f\u0131ya qoyulmu\u015f m\u0259qs\u0259dl\u0259r, h\u0259d\u0259fl\u0259r v\u0259 planlar haqq\u0131nda m\u0259lumat verildi. T\u0259dbird\u0259 ç\u0131x\u0131\u015f ed\u0259n Dövl\u0259t Turizm Agentlinin s\u0259dri Fuad Na\u011f\u0131yev qurumun 6 ayd\u0131r f\u0259aliyy\u0259t göst\u0259rdiyini, bu q\u0131sa müdd\u0259t \u0259rzind\u0259 turizm sah\u0259sinin \u0259sas istiqam\u0259tl\u0259ri üzr\u0259 görül\u0259n i\u015fl\u0259r, h\u0259mçinin turizm t\u0259hsili, ixtisasl\u0131 kadr haz\u0131rl\u0131\u011f\u0131, statistikan\u0131n yax\u015f\u0131la\u015fd\u0131r\u0131lmas\u0131, xidm\u0259t sah\u0259sinin t\u0259kmill\u0259\u015fdirilm\u0259si, turizmd\u0259 müasir informasiya texnologiyalar\u0131n\u0131n t\u0259tbiqi, h\u0259d\u0259f bazarlarda nümay\u0259nd\u0259likl\u0259rin aç\u0131lmas\u0131 kimi m\u0259s\u0259l\u0259l\u0259rl\u0259 ba\u011fl\u0131 g\u0259l\u0259c\u0259k planlar haqq\u0131nda m\u0259lumat verdi. <\/p>\n

Daha sonra Az\u0259rbaycan\u0131n qlobal bazarda tan\u0131d\u0131lmas\u0131 üçün ilkin add\u0131m olaraq haz\u0131rlanan yeni turizm brendi t\u0259qdim olundu. <\/p>\n

Yeni brendin \u0259sas simvollar\u0131 bir-biril\u0259 \u0259laq\u0259li \u015f\u0259kild\u0259 t\u0259qdim olunan yeni loqo v\u0259 \u015füar olacaq. <\/p>\n

Az\u0259rbaycan\u0131n yeni turizm loqosu olan “a”  h\u0259rfi “Az\u0259rbaycan” sözünün ilk h\u0259rfi olmaqla yana\u015f\u0131, öz formas\u0131na gör\u0259 d\u0259 brendin mahiyy\u0259tini çatd\u0131r\u0131r. Loqo daim yenil\u0259n\u0259c\u0259k v\u0259 t\u0259qdim olunaca\u011f\u0131 platformaya uy\u011funla\u015fd\u0131r\u0131la bil\u0259c\u0259kdir. Az\u0259rbaycan\u0131n yeni turizm brendinin “Yenid\u0259n f\u0259rqli bax\u0131\u015fla bax” (“Take another look” – ing.) olan \u0259sas \u015füar\u0131na uy\u011fun olaraq diqq\u0259tl\u0259 v\u0259 yenid\u0259n baxd\u0131qda loqo bar\u0259d\u0259 daha d\u0259qiq t\u0259s\u0259vvür\u0259 malik olmaq mümkündür.<\/p>\n

Yeni brend dünyan\u0131n brendinq üzr\u0259 tan\u0131nm\u0131\u015f \u015firk\u0259ti “Landor” t\u0259r\u0259find\u0259n haz\u0131rlan\u0131b. \u015eirk\u0259t bir s\u0131ra ölk\u0259l\u0259r v\u0259 beyn\u0259lxalq \u015firk\u0259tl\u0259r üçün brendin yarad\u0131lmas\u0131 üzr\u0259 çoxillik v\u0259 u\u011furlu t\u0259crüb\u0259y\u0259 malikdir. <\/p>\n

Az\u0259rbaycan\u0131n turizm brendinin haz\u0131rlanmas\u0131 prosesind\u0259 100-d\u0259n çox müxt\u0259lif pe\u015f\u0259 sahib\u0259ri il\u0259 müsahib\u0259 xarakterli ara\u015fd\u0131rma apar\u0131l\u0131b v\u0259 bu strateji proses 5 ay davam edib. 
\n 
\nYeni brendin dünya ictimaiyy\u0259tin\u0259 t\u0259qdimat\u0131 is\u0259 bu ilin noyabr\u0131nda Londonda keçiril\u0259c\u0259k “Dünya S\u0259yah\u0259t Bazar\u0131” (London WTM) s\u0259rgisind\u0259 ba\u015f tutacaq.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bu gün Bak\u0131 Konres M\u0259rk\u0259zind\u0259 Dövl\u0259t Turizm Agentliyinin v\u0259 Az\u0259rbaycan Turizm Bürosunun t\u0259\u015fkilatç\u0131l\u0131\u011f\u0131 il\u0259 ilk Milli Turizm Sammiti keçirilir.  T\u0259dbirinin birinci hiss\u0259sind\u0259 Az\u0259rbaycan\u0131n yeni milli turizm brendinin t\u0259qdimat\u0131 il\u0259 yana\u015f\u0131, yeni…<\/p>\n","protected":false},"author":1,"featured_media":251278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-69915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/69915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=69915"}],"version-history":[{"count":0,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/69915\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/media\/251278"}],"wp:attachment":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=69915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=69915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=69915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}