{"id":63094,"date":"2018-04-23T16:57:02","date_gmt":"2018-04-23T12:57:02","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T20:00:00","slug":"","status":"publish","type":"post","link":"https:\/\/ucnoqta.az\/?p=63094","title":{"rendered":"\u201cCinemaPlus\u201d kinoteatrlar \u015f\u0259b\u0259k\u0259si \u2013 Bak\u0131da \u0259n b\u00f6y\u00fck \u201cindoor\u201d reklam meydan\u00e7as\u0131d\u0131r"},"content":{"rendered":"
Bu gün kinoteatr  – h\u0259r üçüncü Bak\u0131 sakininin art\u0131q planla\u015fd\u0131r\u0131lm\u0131\u015f yox, günd\u0259lik istirah\u0259tidir. Heç k\u0259s\u0259 sirr deyil ki, “q\u0259na\u0259t etm\u0259k” v\u0259rdi\u015finin inki\u015faf\u0131na t\u0259sdir ed\u0259n qeyri stabil iqtisadi v\u0259ziyy\u0259t, xarici m\u0259z\u0259nn\u0259nin daim\u0259 titr\u0259m\u0259si v\u0259 dig\u0259r hadis\u0259l\u0259r kinoteatr\u0131 ucuz lakin keyfiyy\u0259tli istirah\u0259t yeri etmi\u015fdir.  H\u0259d\u0259r yer\u0259 kinoteatr\u0131 “böhran m\u0259hsulu” adland\u0131rmay\u0131blar.  <\/strong><\/p>\n

Bugünki günd\u0259 “CinemaPlus” Bak\u0131n\u0131n \u0259n böyük aktiv kinoteatrlar \u015f\u0259b\u0259k\u0259sidir. Onlar aras\u0131nda bunlar\u0131 qeyd etm\u0259k laz\u0131md\u0131r: “CinemaPlus 28 Mall”, “CinemaPlus Ganjlik Mall” v\u0259 “CinemaPlus Azerbaijan”. M\u0259hz bu üç kinoteatr birlikd\u0259 bazar\u0131n 50%-dan çoxunu \u0259hat\u0259 edir. Qeyd olunan kinoteatrlar\u0131n günd\u0259lik insan dövriyy\u0259si 4000-d\u0259n çoxdur. V\u0259 bütün bu adamlar kinoteatra sad\u0259c\u0259 film\u0259 baxma\u011fa yox, iki saatl\u0131q bütünlükl\u0259 reall\u0131qdan ayr\u0131lmaq üçün g\u0259lirl\u0259r. Maraql\u0131 filml\u0259r izl\u0259m\u0259y\u0259, dadl\u0131 popkorn yem\u0259y\u0259 v\u0259 s\u0259rin içkil\u0259r içm\u0259y\u0259.<\/p><\/div>\n

Lakin filml\u0259rin, idman turnirl\u0259rinin nümayi\u015find\u0259n ba\u015fqa kinoteatr h\u0259mçinin geni\u015f spektrda keyfiyy\u0259tli reklam xidm\u0259tl\u0259ri göst\u0259rir. Siz film\u0259 baxma\u011fa haz\u0131rla\u015f\u0131rs\u0131n\u0131z, güclü s\u0259s dünyas\u0131na, n\u0259h\u0259ng ekran v\u0259 maraql\u0131 reklam dünyas\u0131na daxil olursuz v\u0259 özünüz bel\u0259 gözl\u0259m\u0259d\u0259n \u015füuralt\u0131 reklam t\u0259siri il\u0259 rastla\u015f\u0131rs\u0131n\u0131z. <\/div>\n
Siz kinoteatrdak\u0131 reklam\u0131 TV-d\u0259ki reklam il\u0259 müqayis\u0259 edirsiz? El\u0259 is\u0259, pultu götürüb reklam\u0131 söndürün. B\u0259lk\u0259 radioda reklam? Yax\u015f\u0131s\u0131 el\u0259 musiqiy\u0259 qulaq asmaqd\u0131r. B\u0259lk\u0259 \u0259hval yax\u015f\u0131 deyil, ona gör\u0259 d\u0259 reklama TV-d\u0259 baxm\u0131rs\u0131z v\u0259 radioda qulaq as\u0131lm\u0131r? “CinemaPlus” kinoteatr\u0131na d\u0259qiq pis \u0259hvalda g\u0259l\u0259n yoxdur.  Çünki, insanlar kinoteatra bil\u0259r\u0259kd\u0259n istirah\u0259t etm\u0259k üçün g\u0259lir. Beyin is\u0259, rahat v\u0259ziyy\u0259td\u0259 reklam\u0131 stress v\u0259ziyy\u0259td\u0259n 2,5 d\u0259f\u0259 pozitiv q\u0259bul edir. <\/p>\n

\u018fg\u0259r d\u0259qiq reklam vasit\u0259l\u0259rind\u0259n dan\u0131\u015fsaq, bunlard\u0131: <\/p><\/div>\n

1. <\/span>Film seans\u0131ndan önc\u0259 reklam <\/div>\n
2. <\/span>Böyük v\u0259 balaca i\u015f\u0131ql\u0131 posterl\u0259r<\/div>\n
3. <\/span>Zal\u0131n brendinq olunmas\u0131 (zal brendin ad\u0131 il\u0259 adland\u0131r\u0131l\u0131r)<\/div>\n
4. <\/span>Pop-korn st\u0259kanlar\u0131n\u0131n brendinq olunmas\u0131<\/div>\n
5. <\/span>Müxt\u0259lif növd\u0259 semplinq<\/div>\n
 H\u0259mçinin “outdoor” reklam il\u0259 “indoor” reklam\u0131 müqayis\u0259 ed\u0259 bil\u0259rik. <\/div>\n
Parametrl\u0259r <\/span>Outdoor <\/span>Indoor<\/div>\n
Reklam t\u0259sirinin xüsusiyy\u0259tl\u0259ri<\/div>\n
\u018fhat\u0259 dair\u0259si <\/span>Kütl\u0259vi, ayr\u0131ca yox, insan ax\u0131nlar\u0131na gör\u0259 hesablanmas\u0131. Bununla \u0259laq\u0259dar olaraq, reklamdan t\u0259sir geni\u015f seçimd\u0259n yay\u0131l\u0131r. <\/span>Ayr\u0131ca insana fokuslanmaq, müvafiq olaraq,   da\u015f\u0131y\u0131c\u0131n\u0131n düzgün seçimind\u0259 h\u0259d\u0259f kütl\u0259si il\u0259 \u0259laq\u0259 daha da keyfiyy\u0259tlidir.<\/p>\n

\u018flaq\u0259nin müdd\u0259ti <\/span>Yaln\u0131z t\u0131xac vaxt\u0131 v\u0259 dayanacaqda gözl\u0259y\u0259rk\u0259n davaml\u0131d\u0131r. <\/span>“M\u0259cburi” z\u0259man\u0259tli \u0259laq\u0259 üçün bütün \u015f\u0259rait, davaml\u0131 \u0259laq\u0259 üçün is\u0259 daha çox imkanlar var: kassa qar\u015f\u0131s\u0131nda növb\u0259l\u0259r, eskalatorlar, zallarda kreslolar, monitorlar v\u0259 s. <\/div>\n

Texnoloji <\/span>Nadir hallarda yeni texnologiyalar meydana ç\u0131x\u0131r, çünki, outdoor da\u015f\u0131y\u0131clara onsuzda reklam ver\u0259nl\u0259r t\u0259r\u0259fd\u0259n t\u0259labat var. <\/span>Daim\u0259 qeyri-standart da\u015f\u0131y\u0131c\u0131lar meydana ç\u0131x\u0131r (eskalatorlarda v\u0259 konveyer lentl\u0259rind\u0259 reklam, interaktiv reklam v\u0259 s.), çünki, indoor da\u015f\u0131y\u0131c\u0131lar  reklam ver\u0259nl\u0259r t\u0259r\u0259find\u0259n t\u0259labatl\u0131 qalmas\u0131 üçün seçilm\u0259k vacibdir.   <\/div>\n
Havadan as\u0131l\u0131l\u0131q <\/span>As\u0131l\u0131d\u0131r, ayd\u0131n gün\u0259\u015fli gün arzu olunand\u0131r.<\/div>\n
 <\/div>\n
As\u0131l\u0131 deyil. Pis hava \u015f\u0259raiti, \u0259ksin\u0259, daxili reklam üçün yeni imkanlar yarad\u0131r. <\/div>\n
Dig\u0259r m\u0259hdudiyy\u0259t-amill\u0259r. <\/span>Reklam\u0131n xarici görünü\u015fünün m\u0259zmunu qanunvericilikl\u0259 mü\u0259yy\u0259n olunur. M\u0259s\u0259l\u0259n, alkoqollu m\u0259hsullar\u0131n, tütün, d\u0259rmanlar\u0131n reklam olunmas\u0131 qada\u011fand\u0131r. Bundan ba\u015fqa tar\u0131m ç\u0259kil\u0259n reklamlar\u0131n yerl\u0259\u015fdirilm\u0259sin\u0259 qada\u011fa var. <\/span>Reklam\u0131n yerl\u0259\u015fdirilm\u0259sin\u0259 qada\u011fa yerin sahibi t\u0259r\u0259find\u0259n mü\u0259yy\u0259n olunur. M\u0259s\u0259l\u0259n, yerin sahibi sizin brendi b\u0259y\u0259nm\u0259diyi üçün reklam\u0131n yerl\u0259\u015fdirilm\u0259sind\u0259n imtina ed\u0259 bil\u0259r. <\/p>\n

 “CinemaPlus” kinoteatrlar \u015f\u0259b\u0259k\u0259sinin marketinq \u015föb\u0259si il\u0259 \u0259laq\u0259 üçün  marketing@cinemaplus.az elektron ünvan\u0131na yazmal\u0131 v\u0259 ya +994 12 4998988 nömr\u0259sin\u0259 z\u0259ng etm\u0259k laz\u0131md\u0131r. <\/p><\/div>\n

Bax\u0131n, istirah\u0259t edin v\u0259 yerl\u0259\u015fdirin! <\/div>\n","protected":false},"excerpt":{"rendered":"

Bu gün kinoteatr  – h\u0259r üçüncü Bak\u0131 sakininin art\u0131q planla\u015fd\u0131r\u0131lm\u0131\u015f yox, günd\u0259lik istirah\u0259tidir. Heç k\u0259s\u0259 sirr deyil ki, “q\u0259na\u0259t etm\u0259k” v\u0259rdi\u015finin inki\u015faf\u0131na t\u0259sdir ed\u0259n qeyri stabil iqtisadi v\u0259ziyy\u0259t, xarici m\u0259z\u0259nn\u0259nin…<\/p>\n","protected":false},"author":1,"featured_media":251278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-63094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/63094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=63094"}],"version-history":[{"count":0,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/63094\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/media\/251278"}],"wp:attachment":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=63094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=63094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=63094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}