{"id":55263,"date":"2017-12-20T12:57:42","date_gmt":"2017-12-20T08:57:42","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T20:00:00","slug":"","status":"publish","type":"post","link":"https:\/\/ucnoqta.az\/?p=55263","title":{"rendered":"D\u00fczg\u00fcn PR \u2013 u\u011furlu imic!"},"content":{"rendered":"<div>&nbsp;<strong>M&uuml;sahibimiz &quot;AtaHolding&rdquo;in Korporativ kommunikasiyalar \u015f&ouml;b\u0259sinin r\u0259isi Dilar\u0259 Zamanovad\u0131r. Dilar\u0259 xan\u0131m h\u0259mi\u015f\u0259 yaddaqalan v\u0259 orijinal layih\u0259l\u0259ri il\u0259 ictimaiyy\u0259tin diqq\u0259t m\u0259rk\u0259zin\u0259 g\u0259l\u0259n v\u0259 &ouml;lk\u0259nin iqtisadi h\u0259yat\u0131na x&uuml;susi qatq\u0131s\u0131, Az\u0259rbaycanda t\u0259msil olunan \u015firk\u0259tl\u0259r aras\u0131nda &ouml;nc&uuml;l m&ouml;vqeyi v\u0259 x&uuml;susi &ccedil;\u0259kisi olan &quot;AtaHolding&rdquo;in f\u0259aliyy\u0259ti, h\u0259yata ke&ccedil;irdiyi son layih\u0259l\u0259r v\u0259 \u0259ld\u0259 etdiyi nailiyy\u0259tl\u0259rl\u0259 ba\u011fl\u0131 suallar\u0131m\u0131z\u0131 cavabland\u0131r\u0131r.&nbsp; &nbsp;&nbsp;<\/p>\n<p>&#8211;<span style=\"white-space: pre;\"> <\/span>Dilar\u0259 xan\u0131m, bir pe\u015f\u0259kar PR m&uuml;t\u0259x\u0259ssisi olaraq t\u0259\u015fkilatlar\u0131n, \u015firk\u0259tl\u0259rin imicinin c\u0259miyy\u0259td\u0259 formala\u015fmas\u0131nda PR-\u0131n rolu v\u0259 yeri bar\u0259d\u0259 n\u0259l\u0259ri bildir\u0259rdiniz?&nbsp;<\/strong><\/div>\n<div>&#8211;<span style=\"white-space: pre;\"> <\/span>M\u0259lum oldu\u011fu kimi, PR &ndash; ingilis dilind\u0259n&nbsp; t\u0259rc&uuml;m\u0259d\u0259 ictimaiyy\u0259tl\u0259 \u0259laq\u0259l\u0259r, ictimai kommunikasiyalard\u0131r v\u0259 onu h\u0259yata ke&ccedil;ir\u0259n t\u0259r\u0259f &ouml;z&uuml;n&uuml;n m\u0259xsus oldu\u011fu obyekt haqq\u0131nda dan\u0131\u015f\u0131r, bu zaman is\u0259 ictimaiyy\u0259t\u0259 &ouml;t&uuml;r&uuml;l\u0259n informasiya kifay\u0259t q\u0259d\u0259r laz\u0131ml\u0131 v\u0259 maraql\u0131 olmal\u0131d\u0131r. M\u0259hz bu halda, h\u0259min obyekt, ba\u015fqa s&ouml;zl\u0259, \u015firk\u0259t v\u0259 ya t\u0259\u015fkilat haqq\u0131nda c\u0259miyy\u0259td\u0259 maraq v\u0259 m\u0259lumat daha da artm\u0131\u015f olur, bu is\u0259 PR bax\u0131m\u0131ndan olduqca \u0259lveri\u015flidir. Bu kommunikasiya prosesind\u0259 etibarl\u0131l\u0131q v\u0259 c\u0259miyy\u0259tin etimad\u0131n\u0131 qazanma&nbsp; prinsipi h\u0259mi\u015f\u0259 qorunmal\u0131d\u0131r. Bu prinsip is\u0259 h\u0259min \u015firk\u0259t v\u0259 ya t\u0259\u015fkilat\u0131n h\u0259yata ke&ccedil;irdiyi real i\u015fl\u0259r\u0259, layih\u0259l\u0259r\u0259, \u0259ld\u0259 etdiyi nailiyy\u0259tl\u0259r\u0259 \u0259saslanmal\u0131d\u0131r. Bel\u0259 olduqda, PR daha u\u011furlu v\u0259 \u0259sasl\u0131 olur. Burada h\u0259m d\u0259 c\u0259miyy\u0259td\u0259, x&uuml;sus\u0259n d\u0259 aid oldu\u011fun sferada ged\u0259n prosesl\u0259rin ard\u0131c\u0131l izl\u0259nm\u0259si, buna \u0259sas\u0259n, strategiya v\u0259 proqnozla\u015fd\u0131rma apar\u0131lmas\u0131 v\u0259 &ouml;n\u0259 &ccedil;\u0131xmaq prinsipi \u0259sasd\u0131r. A\u011f\u0131ll\u0131 d&uuml;\u015f&uuml;n&uuml;lm&uuml;\u015f PR metodlar\u0131 il\u0259 aid oldu\u011fun qurumun f\u0259aliyy\u0259ti v\u0259 u\u011furlar\u0131 d&uuml;zg&uuml;n uzla\u015fd\u0131r\u0131landa u\u011furlu imic formala\u015fd\u0131rmaq m&uuml;mk&uuml;nd&uuml;r. Bu kimi m\u0259qamlar g&ouml;st\u0259rir ki, PR, \u0259slind\u0259, reklam v\u0259 ya marketinql\u0259 m&uuml;qayis\u0259d\u0259, qurumun imici v\u0259 f\u0259aliyy\u0259ti &uuml;&ccedil;&uuml;n daha b&ouml;y&uuml;k strateji &ouml;n\u0259m\u0259 malikdir. Buradan da PR-\u0131n h\u0259r bir qurumun f\u0259aliyy\u0259tind\u0259 v\u0259 imicinin formala\u015fmas\u0131nda yeri v\u0259 rolu ayd\u0131n g&ouml;r&uuml;n&uuml;r. &ldquo;AtaHolding&rdquo;, h\u0259mi\u015f\u0259 PR strategiyas\u0131nda bu c&uuml;r \u0259sas m\u0259qamlara daim diqq\u0259t v\u0259 h\u0259ssasl\u0131qla yana\u015f\u0131r.<\/p>\n<p><strong>&#8211;<span style=\"white-space: pre;\"> <\/span>&ldquo;AtaHolding&rdquo; t\u0259r\u0259find\u0259n h\u0259yata ke&ccedil;iril\u0259n son layih\u0259l\u0259ri v\u0259 nailiyy\u0259tl\u0259ri nec\u0259 t\u0259qdim ed\u0259rdiniz?&nbsp;<\/strong><\/div>\n<div>-Bir s\u0131ra f\u0259aliyy\u0259t v\u0259 nailiyy\u0259tl\u0259ri&nbsp; sadalamaq yerin\u0259 d&uuml;\u015f\u0259r. Bel\u0259 ki, &ldquo;Media Consulting &amp; Sevices&rdquo; \u015firk\u0259tinin apard\u0131\u011f\u0131 monitorinq\u0259 g&ouml;r\u0259, &ldquo;AtaHolding&rdquo;\u0259 daxil olan &ldquo;Excelsior Hotel &amp; Spa Baku&rdquo; oteli 2017-ci ild\u0259 d\u0259f\u0259l\u0259rl\u0259 m\u0259tbuatda i\u015f\u0131qlanan m\u0259lumatlar\u0131n say\u0131na g&ouml;r\u0259 birinci yerd\u0259 q\u0259rarla\u015f\u0131b. &ldquo;AtaS\u0131\u011forta&rdquo; ASC 2017-ci ilin noyabr&nbsp; ay\u0131nda Az\u0259rbaycanda f\u0259aliyy\u0259t g&ouml;st\u0259r\u0259n s\u0131\u011forta \u015firk\u0259tl\u0259ri aras\u0131nda m\u0259tbuatda i\u015f\u0131qlanan m\u0259lumatlar\u0131n say\u0131na g&ouml;r\u0259 ikinci yer\u0259 &ccedil;\u0131x\u0131b. &ldquo;AtaS\u0131\u011forta&rdquo; ASC-nin yeni xidm\u0259tl\u0259ri haqq\u0131nda m\u0259lumatlar daim opertaiv&nbsp; ictimaiyy\u0259t\u0259 &ccedil;atd\u0131r\u0131l\u0131r. Noyabr ay\u0131nda &ldquo;AtaS\u0131\u011forta&rdquo; ASC n&ouml;vb\u0259ti 3 il m&uuml;dd\u0259tin\u0259 &ldquo;Intertek&rdquo;&nbsp; \u015firk\u0259ti t\u0259r\u0259find\u0259n yeni ISO 9001:2015 beyn\u0259lxalq sertifikat\u0131na layiq g&ouml;r&uuml;lm&uuml;\u015fd&uuml;r.&nbsp; \u015eirk\u0259t 2005-ci ild\u0259n f\u0259aliyy\u0259tini Beyn\u0259lxalq Standartla\u015fma T\u0259\u015fkilat\u0131n\u0131n (ISO) keyfiyy\u0259t idar\u0259etm\u0259 sisteminin t\u0259l\u0259bl\u0259ri \u0259sas\u0131nda h\u0259yata ke&ccedil;irir.&nbsp; Qeyd edim ki, h\u0259r il turizm sah\u0259sind\u0259 &ldquo;D&uuml;nya S\u0259yah\u0259t M&uuml;kafatlar\u0131&rdquo; (World Travel Awards) adl\u0131 n&uuml;fuzlu t\u0259dbir ke&ccedil;irilir. M&uuml;kafatland\u0131rma m\u0259rasimind\u0259 m&uuml;xt\u0259lif &ouml;lk\u0259l\u0259rd\u0259 turizmin m&uuml;xt\u0259lif sah\u0259l\u0259rind\u0259 yax\u015f\u0131lar\u0131n \u0259n yax\u015f\u0131s\u0131 se&ccedil;ilir. &ldquo;World Travel Awards&rdquo; t\u0259dbirind\u0259 Az\u0259rbaycan\u0131n \u0259n n&uuml;fuzlu otell\u0259rinin siyah\u0131s\u0131 a&ccedil;\u0131qlan\u0131b v\u0259&nbsp; &ldquo;Excelsior Hotel &amp; Spa Baku&rdquo; oteli Az\u0259rbaycan &uuml;zr\u0259&nbsp; &ldquo;\u0130lin \u0259n yax\u015f\u0131 Leading Boutique Hotel 2017&rdquo; nominasiyas\u0131nda m&uuml;kafata layiq g&ouml;r&uuml;l&uuml;b. \u018flb\u0259tt\u0259 ki, bu m&uuml;kafata layiq g&ouml;r&uuml;lm\u0259nin real \u0259saslar\u0131 var.&nbsp; &Ccedil;&uuml;nki burada beyn\u0259lxalq s\u0259viyy\u0259d\u0259 n\u0259z\u0259rd\u0259 tutulmu\u015f b&uuml;t&uuml;n xidm\u0259tl\u0259r m&uuml;\u015ft\u0259ril\u0259r\u0259 t\u0259qdim edilir. &ldquo;AtaTravel&rdquo; MMC-nin sponsorlu\u011fu il\u0259 &ldquo;Travel X&rdquo; t\u0259dbiri ke&ccedil;irilib. T\u0259dbirin \u0259sas m\u0259qs\u0259di insanlar\u0131 aktiv s\u0259yah\u0259t etm\u0259y\u0259 h\u0259v\u0259sl\u0259ndirm\u0259kdir. &ldquo;Excelsior Hotel &amp; Spa Baku&rdquo; otelind\u0259 &quot;Musiqi Bayram\u0131 2&quot;, &quot;Summer Party&quot; t\u0259dbiri, daxili kommunikasiya plan\u0131na \u0259sas\u0259n &ldquo;AtaHolding&rdquo; \u015eirk\u0259tl\u0259r Qrupunun \u0259m\u0259kda\u015flar\u0131ndan ibar\u0259t komandalar aras\u0131nda 28 May Respublika g&uuml;n&uuml;n\u0259 h\u0259sr olunmu\u015f &ldquo;N\u0259?, Harada?, N\u0259 Vaxt?&rdquo; oyunu ke&ccedil;irilib. Qeyd edil\u0259nl\u0259rd\u0259n \u0259lav\u0259, 25 yanvar 2017-c\u0131 il tarixind\u0259 &ldquo;Excelsior Hotel &amp; Spa Baku&rdquo; otelind\u0259 &ldquo;AtaHolding&rdquo;in \u0259m\u0259kda\u015f\u0131 Elm\u0259ddin H&uuml;seynov t\u0259r\u0259find\u0259n t\u0259l\u0259b\u0259l\u0259r &uuml;&ccedil;&uuml;n &ldquo;M&uuml;\u0259ssis\u0259l\u0259rd\u0259 idar\u0259etm\u0259nin s\u0259m\u0259r\u0259liyinin art\u0131r\u0131lmas\u0131, menecment\u0259 sistemli yana\u015fma&rdquo; m&ouml;vzusunda t\u0259lim, jurnalist qad\u0131nlar aras\u0131nda 8 Mart Beyn\u0259lxalq Qad\u0131nlar G&uuml;n&uuml;n\u0259 h\u0259sr edilmi\u015f breyn-rinq, 14 aprel 2017-ci il tarixind\u0259 &ldquo;Excelsior Hotel &amp; Spa Baku&rdquo; otelinin t\u0259\u015fkilat&ccedil;\u0131l\u0131\u011f\u0131 il\u0259 &ldquo;Baku Fashion 2017&rdquo; t\u0259dbiri, 14 noyabr 2017-ci il tarixind\u0259&nbsp; &ldquo;AtaTravel&rdquo; MMC turizm sah\u0259sin\u0259 aid ixtisaslar &uuml;zr\u0259 t\u0259hsil alan ali m\u0259kt\u0259b t\u0259l\u0259b\u0259l\u0259ri &uuml;&ccedil;&uuml;n turizm v\u0259 PR m&ouml;vzusunda seminar ke&ccedil;irilib. Seminarda m&ouml;vzu &uuml;zr\u0259 &ccedil;\u0131x\u0131\u015f ed\u0259nl\u0259r&nbsp; &ldquo;Alibayov Consulting&rdquo; \u015firk\u0259tinin r\u0259hb\u0259ri V\u0259li \u018flib\u0259yov v\u0259 &ldquo;AtaHolding&rdquo; ASC-nin Kommunikasiya \u015f&ouml;b\u0259sinin r\u0259isi Dilar\u0259 Zamanova olmaqla, i\u015ftirak&ccedil;\u0131lar turizm sah\u0259sind\u0259 PR f\u0259aliyy\u0259tinin t\u0259\u015fkili m&ouml;vzusunda m\u0259lumatland\u0131r\u0131l\u0131blar. Bu kimi &ccedil;oxsayl\u0131 t\u0259dbirl\u0259rl\u0259 yana\u015f\u0131, &ldquo;AtaHolding&rdquo; \u015eirk\u0259tl\u0259r Qrupu &ouml;z \u0259n\u0259n\u0259sin\u0259 sadiq qalaraq h\u0259r il oldu\u011fu kimi, bu ild\u0259 media n&uuml;may\u0259nd\u0259l\u0259ri &uuml;&ccedil;&uuml;n m&uuml;xt\u0259lif yaddaqalan t\u0259dbirl\u0259rin ke&ccedil;irilm\u0259sini planla\u015fd\u0131r\u0131r. Bel\u0259 ki, ilin sonunda jurnalistl\u0259r &uuml;&ccedil;&uuml;n \u0259n\u0259n\u0259vi PR turun t\u0259\u015fkil edilm\u0259si n\u0259z\u0259rd\u0259 tutulub. T\u0259dbird\u0259 &ldquo;AtaHolding&rdquo; \u015eirk\u0259tl\u0259r Qrupunun&nbsp; &nbsp;2017-ci ild\u0259 PR sah\u0259sind\u0259 g&ouml;rd&uuml;y&uuml; i\u015fl\u0259rin t\u0259qdimat\u0131 olacaq. Ke&ccedil;irilmi\u015f t\u0259dbirl\u0259rd\u0259n video materiallar v\u0259 fotoreportajlar n&uuml;mayi\u015f olunacaq. \u015eirk\u0259tl\u0259r Qrupuna daxil olan, 2011-ci ild\u0259 t\u0259sis edilmi\u015f &ldquo;AtaTravel&rdquo; turizm agentliyi turizm sah\u0259sind\u0259 s\u0259rf\u0259li, rahat xidm\u0259t v\u0259 m&uuml;\u015ft\u0259ri m\u0259mnuniyy\u0259tini qazanmaqla diqq\u0259t &ccedil;\u0259kir. D&uuml;nyan\u0131n ist\u0259nil\u0259n yerin\u0259 s\u0259yah\u0259t xidm\u0259tl\u0259ri t\u0259klif ed\u0259n \u015firk\u0259t &ouml;z m&uuml;\u015ft\u0259ril\u0259rin\u0259 otel, u&ccedil;u\u015flar, k&ouml;&ccedil;&uuml;rm\u0259l\u0259r, \u0259vv\u0259lc\u0259d\u0259n sifari\u015f, s\u0131\u011forta, viza il\u0259 \u0259laq\u0259dar xidm\u0259tl\u0259r t\u0259klif edir, bu m\u0259qs\u0259dl\u0259 x&uuml;susi endirim v\u0259 h\u0259diyy\u0259 aksiyalar\u0131 da ke&ccedil;irir. \u0130KT sah\u0259sind\u0259 u\u011furla f\u0259aliyy\u0259t g&ouml;st\u0259r\u0259n &ldquo;AtaTexnologiya&rdquo; \u015firk\u0259ti d\u0259 bu sah\u0259y\u0259 aid innovasiyalar\u0131n t\u0259tbiqi, innovativ m\u0259hsullar\u0131n &ouml;lk\u0259d\u0259 t\u0259qdimi v\u0259 \u0259lveri\u015fli \u015f\u0259rtl\u0259rl\u0259 sat\u0131\u015f\u0131, el\u0259c\u0259 d\u0259 texnoloji yenilikl\u0259rin car&ccedil;\u0131s\u0131 kimi f\u0259rql\u0259nm\u0259kd\u0259dir.&nbsp; Bir s&ouml;zl\u0259, holdinq f\u0259aliyy\u0259t g&ouml;st\u0259rdiyi sah\u0259l\u0259r &uuml;zr\u0259 effektivlilik v\u0259 s\u0259m\u0259r\u0259lilik, el\u0259c\u0259 d\u0259 keyfiyy\u0259t prinsipl\u0259rin\u0259 h\u0259r zaman \u0259m\u0259l edir. Onu da \u0259lav\u0259 edim ki, &ldquo;AtaHolding&rdquo;in m\u0259sul i\u015f&ccedil;il\u0259ri t\u0259r\u0259find\u0259n m&uuml;t\u0259madi olaraq mediaya m&uuml;t\u0259x\u0259ssisl\u0259r v\u0259 ya holdinq t\u0259msil&ccedil;isi t\u0259r\u0259find\u0259n m&uuml;sahib\u0259l\u0259r v\u0259 a&ccedil;\u0131qlamalar verilir, bunlar &ouml;lk\u0259nin m&ouml;t\u0259b\u0259r media qurumlar\u0131nda d\u0259rc edilir v\u0259 ya yay\u0131mlan\u0131r.<\/p>\n<p><strong>&#8211;<span style=\"white-space: pre;\"> <\/span>M&uuml;asir c\u0259miyy\u0259td\u0259 \u015firk\u0259tl\u0259rin imicind\u0259 daha &ccedil;ox hans\u0131 aspektl\u0259r\u0259 diqq\u0259t yetirilir? Bu bax\u0131mdan PR-\u0131n hans\u0131 vasit\u0259l\u0259ri daha &ccedil;ox effektivdir?<\/strong><\/div>\n<div>&#8211;<span style=\"white-space: pre;\"> <\/span>Bu g&uuml;n bu bax\u0131mdan qloballa\u015fmaya m\u0259ruz qalan m&uuml;asir c\u0259miyy\u0259td\u0259 ciddi d\u0259yi\u015fiklikl\u0259r ba\u015f verir. Bel\u0259 ki, qlobal r\u0259qab\u0259t bazar\u0131nda yeni qaydalar t\u0259tbiq edilir, r\u0259qab\u0259tlilik qabiliyy\u0259tin\u0259, riskl\u0259r\u0259, qiym\u0259tl\u0259ndirm\u0259l\u0259r\u0259, i\u015fl\u0259rin apar\u0131lmas\u0131 qaydalar\u0131na yana\u015fmalar d\u0259yi\u015filir. Buna g&ouml;r\u0259 d\u0259 bel\u0259 bir yeni \u015f\u0259raitd\u0259 h\u0259r hans\u0131 bir \u015firk\u0259tin u\u011furu t\u0259kc\u0259 sat\u0131\u015f\u0131n h\u0259cminin v\u0259 g\u0259lirin art\u0131r\u0131lmas\u0131nda deyil. U\u011fur h\u0259m d\u0259 xeyli d\u0259r\u0259c\u0259d\u0259 sosial v\u0259 ekoloji m\u0259suliyy\u0259t, h\u0259m&ccedil;inin \u015firk\u0259tin i\u015fg&uuml;zar imicinin formala\u015fmas\u0131na nail olmaqdad\u0131r. Korporativ auditoriyalar &ouml;z se&ccedil;imini ed\u0259rk\u0259n t\u0259kc\u0259 mal\u0131n qiym\u0259t v\u0259 keyfiyy\u0259tin\u0259 deyil, brendin &ldquo;ekolojiliyin\u0259&rdquo;, tan\u0131nm\u0131\u015fl\u0131\u011f\u0131na, b&uuml;t&uuml;n auditoriya v\u0259 ya m&uuml;\u015ft\u0259ril\u0259r t\u0259r\u0259find\u0259n q\u0259buledil\u0259nliyin\u0259, qeyri-adiliyin\u0259 v\u0259 dig\u0259r sosial xarakterl\u0259rin\u0259 diqq\u0259t yetirirl\u0259r. Halbuki \u0259vv\u0259ll\u0259r bu g&ouml;st\u0259ricil\u0259r istehlak&ccedil;\u0131lar &uuml;&ccedil;&uuml;n \u0259h\u0259miyy\u0259t k\u0259sb etmirdi. \u015eirk\u0259tl\u0259rin r\u0259qab\u0259tqabiliyy\u0259tlilik g&ouml;st\u0259ricil\u0259rin\u0259 h\u0259m d\u0259 &ldquo;\u015firk\u0259tin c\u0259miyy\u0259t qar\u015f\u0131s\u0131nda missiyas\u0131&rdquo;, &ldquo;xeyriyy\u0259&ccedil;ilik&rdquo;, &ldquo;sosio-m\u0259d\u0259ni h\u0259yatda i\u015ftirak&rdquo;, ictimai r\u0259y liderl\u0259rin\u0259 m&uuml;nasib\u0259t, media vasit\u0259l\u0259rind\u0259 qiym\u0259tl\u0259ndirm\u0259l\u0259r, sosial hesabatl\u0131l\u0131q kimi m\u0259qamlar \u0259lav\u0259 olunub. \u015eirk\u0259tl\u0259r bu g&uuml;n daha &ccedil;ox istehsalda v\u0259 xidm\u0259tl\u0259rin t\u0259qdimat\u0131nda c\u0259miyy\u0259tin maraqlar\u0131ndan &ccedil;\u0131x\u0131\u015f etdikl\u0259rini g&ouml;st\u0259rm\u0259y\u0259 &ccedil;al\u0131\u015f\u0131rlar. Bel\u0259likl\u0259, \u015firk\u0259tl\u0259rin i\u015fg&uuml;zar imicinin formala\u015fmas\u0131na t\u0259sir g&ouml;st\u0259r\u0259n &ccedil;oxlu sayda faktorlar\u0131 sadalamaq m&uuml;mk&uuml;nd&uuml;r v\u0259 bu faktorlar h\u0259r bir \u015firk\u0259tin PR-\u0131n\u0131n apar\u0131lmas\u0131 zaman\u0131 m&uuml;tl\u0259q n\u0259z\u0259r\u0259 al\u0131nmal\u0131 v\u0259 PR \u0259sas\u0259n, sadalad\u0131\u011f\u0131m faktorlar\u0131n &uuml;z\u0259rind\u0259 qurulmal\u0131d\u0131r. Bu g&uuml;n \u015firk\u0259tl\u0259rin bununla ba\u011fl\u0131 korporativ m\u0259d\u0259niyy\u0259tinin inki\u015faf etdirilm\u0259si vacib m\u0259s\u0259l\u0259l\u0259rd\u0259ndir. Bu, PR-\u0131n da effektivliyini art\u0131rm\u0131\u015f olur.<\/p>\n<p><strong>&#8211;<span style=\"white-space: pre;\"> <\/span>Bu g&uuml;n b&ouml;y&uuml;k \u015firk\u0259tl\u0259rin PR-&ccedil;\u0131lar\u0131n\u0131n \u0259sas v\u0259zif\u0259si n\u0259d\u0259n ibar\u0259tdir? D&uuml;nya iqtisadi b&ouml;hran\u0131 \u015f\u0259raitind\u0259 bazar v\u0259 m&uuml;\u015ft\u0259ril\u0259r \u015firk\u0259tl\u0259rd\u0259n n\u0259 g&ouml;zl\u0259yir?<\/strong><\/div>\n<div>&#8211;<span style=\"white-space:pre\"> <\/span>Fikrimc\u0259, h\u0259r hans\u0131 b&ouml;hran \u015f\u0259raiti pe\u015f\u0259kar PR-&ccedil;\u0131lar &uuml;&ccedil;&uuml;n h\u0259qiqi f&uuml;rs\u0259tdir. Ad\u0259t\u0259n bel\u0259 bir \u015f\u0259rait z\u0259ruri v\u0259 zaman\u0131n t\u0259l\u0259bl\u0259rin\u0259 uy\u011fun bacar\u0131qlar\u0131 olmayanlar\u0131n PR sah\u0259sind\u0259n getm\u0259sin\u0259, onlar\u0131n yerini is\u0259 daha t\u0259cr&uuml;b\u0259lil\u0259rin tutmas\u0131na s\u0259b\u0259b olur. Pe\u015f\u0259kar PR-&ccedil;\u0131lar b&ouml;hran \u015f\u0259raitind\u0259 m&uuml;\u015ft\u0259ril\u0259rin \u015firk\u0259t\u0259 olan inam\u0131n\u0131 qoruyub saxlamal\u0131 v\u0259 onlar\u0131n mediaya &ouml;t&uuml;rd&uuml;kl\u0259ri informasiya etibarl\u0131l\u0131\u011f\u0131n\u0131 tam g&ouml;st\u0259rm\u0259lidir. H\u0259m&ccedil;inin, PR-&ccedil;\u0131lar vasit\u0259sil\u0259 apar\u0131lan PR g\u0259rgin \u015f\u0259raitl\u0259rd\u0259 \u015firk\u0259tin imicinin qorunub saxlanmas\u0131 v\u0259 ya formala\u015fd\u0131r\u0131lmas\u0131 il\u0259 ba\u011fl\u0131 strateji funksiyaya &ccedil;evrilm\u0259lidir. &Ccedil;&uuml;nki bu faktor birba\u015fa \u015firk\u0259tin bazarda yerini tutmas\u0131na v\u0259 sat\u0131\u015flar\u0131n h\u0259cmin\u0259 t\u0259sir g&ouml;st\u0259rir. Buna g&ouml;r\u0259 d\u0259 pe\u015f\u0259kar PR-&ccedil;\u0131lar innovativ texnologiyalardan v\u0259 yeni &uuml;sullardan optimal qaydada yararlanmaqla t\u0259msil etdikl\u0259ri \u015firk\u0259tl\u0259r bar\u0259sind\u0259 media m\u0259kan\u0131nda m&uuml;sb\u0259t fikir v\u0259 imic formala\u015fmas\u0131nda daim aktiv olmal\u0131d\u0131rlar.&nbsp;<br \/>\n&ldquo;A\u011f\u0131ll\u0131 d&uuml;\u015f&uuml;n&uuml;lm&uuml;\u015f PR metodlar\u0131 il\u0259 aid oldu\u011fun qurumun f\u0259aliyy\u0259ti v\u0259 nailiyy\u0259tl\u0259ri d&uuml;zg&uuml;n uzla\u015fd\u0131r\u0131landa u\u011furlu imic formala\u015fd\u0131rmaq m&uuml;mk&uuml;nd&uuml;r&rdquo;<\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;M&uuml;sahibimiz &quot;AtaHolding&rdquo;in Korporativ kommunikasiyalar \u015f&ouml;b\u0259sinin r\u0259isi Dilar\u0259 Zamanovad\u0131r. Dilar\u0259 xan\u0131m h\u0259mi\u015f\u0259 yaddaqalan v\u0259 orijinal layih\u0259l\u0259ri il\u0259 ictimaiyy\u0259tin diqq\u0259t m\u0259rk\u0259zin\u0259 g\u0259l\u0259n v\u0259 &ouml;lk\u0259nin iqtisadi h\u0259yat\u0131na x&uuml;susi qatq\u0131s\u0131, Az\u0259rbaycanda t\u0259msil olunan \u015firk\u0259tl\u0259r&hellip;<\/p>\n","protected":false},"author":1,"featured_media":251278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-55263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/55263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55263"}],"version-history":[{"count":0,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/55263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/media\/251278"}],"wp:attachment":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}