28 iyul \u0259n\u0259n\u0259vi olaraq avqustun \u0259vv\u0259ll\u0259rind\u0259 qeyd edil\u0259n Beyn\u0259lxalq piv\u0259 g\u00fcn\u00fc \u0259r\u0259f\u0259sind\u0259 \u00f6lk\u0259nin \u0259n iri piv\u0259 istehsal\u0131 \u015firk\u0259ti olan Carlsberg Azerbaijan edutainment1 format\u0131nda \u201cpiv\u0259 savadl\u0131l\u0131\u011f\u0131n\u0131n\u201d art\u0131r\u0131lmas\u0131na y\u00f6n\u0259l\u0259n x\u00fcsusi t\u0259dbir t\u0259\u015fkil edib.
\nArt\u0131q bir s\u0131ra \u00f6lk\u0259d\u0259 u\u011fur qazanan \u201cPiv\u0259 Somelyesi\u201d istehlak\u00e7\u0131lara piv\u0259nin n\u00f6v\u00fc v\u0259 \u00e7e\u015fidl\u0259ri, tarixi bar\u0259d\u0259 dan\u0131\u015f\u0131r, piv\u0259 v\u0259 yem\u0259yin d\u00fczg\u00fcn uy\u011funla\u015fd\u0131r\u0131lmas\u0131n\u0131n, h\u0259m\u00e7inin, kulinariya \u015fedevrl\u0259rinin haz\u0131rlanmas\u0131 zaman\u0131 k\u0259hr\u0259ba r\u0259ngli i\u00e7kinin \u0259sas inqrediyent kimi istifad\u0259 olunmas\u0131n\u0131n sirl\u0259rini a\u00e7\u0131qlay\u0131r.
\nBu praktikan\u0131 davam etdir\u0259r\u0259k 28 iyul Carlsberg Azerbaijan Boulevard Hotel Autograph Collection il\u0259 birlikd\u0259 Az\u0259rbaycanda M\u0259tbuat G\u00fcn\u00fcn\u00fcn 142-ci ild\u00f6n\u00fcm\u00fc il\u0259 \u0259laq\u0259dar t\u0259dbir ke\u00e7irib. Bu t\u0259dbird\u0259 kulinariya v\u0259 piv\u0259 i\u015finin ekspertl\u0259ri Az\u0259rbaycan\u0131n media n\u00fcmay\u0259nd\u0259l\u0259rin\u0259 piv\u0259nin \u0259sas n\u00f6vl\u0259ri, onun masaya verilm\u0259si v\u0259 dequstasiyas\u0131 qaydalar\u0131 bar\u0259d\u0259 dan\u0131\u015f\u0131b, h\u0259m\u00e7inin, piv\u0259nin istifad\u0259 olunmas\u0131 il\u0259 barbekyu \u00fcslubunda bir s\u0131ra x\u00f6r\u0259kl\u0259rin haz\u0131rlanmas\u0131n\u0131 n\u00fcmayi\u015f etdirib.
\nDaha sonra t\u0259dbirin qonaqlar\u0131 \u015fef-a\u015fpaz\u0131n haz\u0131rlad\u0131\u011f\u0131 x\u00f6r\u0259kl\u0259rin dad\u0131na baxmaq imkan\u0131 \u0259ld\u0259 edib. H\u0259r bir x\u00f6r\u0259yin yan\u0131nda Carlsberg Azerbaijan brendl\u0259rinin portfelind\u0259n m\u00fcvafiq \u00e7e\u015fidd\u0259 piv\u0259 t\u0259qdim olunub.
\nMilli Turizm T\u0259bli\u011fat B\u00fcrosunun Marketinq meneceri C\u0259mil\u0259 Tal\u0131bzad\u0259: \u201cM\u0259n \u015fadam ki, Milli Turizm T\u0259bli\u011fat B\u00fcrosu ad\u0131ndan Carlsberg Azerbaijan \u015firk\u0259tinin t\u0259\u015fkil etdiyi bug\u00fcnki t\u0259dbird\u0259 i\u015ftirak etm\u0259k v\u0259 \u015firk\u0259tin korporativ sosial m\u0259suliyy\u0259t \u00e7\u0259r\u00e7iv\u0259sind\u0259 h\u0259yata ke\u00e7irdiyi layih\u0259l\u0259r\u0259 d\u0259st\u0259k g\u00f6st\u0259rm\u0259y\u0259 haz\u0131r oldu\u011fumuzu ifad\u0259 etm\u0259k \u015fans\u0131 \u0259ld\u0259 etdim. Bu t\u0259\u015f\u0259bb\u00fcs \u00e7oxlar\u0131na sad\u0259c\u0259 maraql\u0131 zaman ke\u00e7irm\u0259k v\u0259 piv\u0259 v\u0259 kulinariya haqq\u0131nda m\u0259lumat \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn bir imkan kimi g\u00f6r\u00fcn\u0259 bil\u0259r. Lakin, m\u0259s\u0259l\u0259y\u0259 dig\u0259r prizmadan baxma\u011f\u0131 t\u0259klif edir\u0259m. Ayd\u0131nd\u0131r ki, bir \u00e7ox Avropa \u00f6lk\u0259l\u0259rind\u0259 piv\u0259 istehsal\u0131 v\u0259 istehlak\u0131 m\u0259d\u0259niyy\u0259ti o q\u0259d\u0259r populyard\u0131r ki, b\u00f6y\u00fck diqq\u0259t\u0259 s\u0259b\u0259b olur: tematik t\u0259dbirl\u0259r, bayramlar, festivallar t\u0259\u015fkil olunur, hans\u0131 ki, bu t\u0259dbirl\u0259r\u0259 dig\u0259r \u015f\u0259h\u0259r v\u0259 \u00f6lk\u0259l\u0259rd\u0259n qonaqlar t\u0259\u015frif buyurur, v\u0259 \u00fcmumilikd\u0259 turistl\u0259ri \u00f6lk\u0259y\u0259 c\u0259lb edir. \u0130st\u0259rdik ki, Carlsberg Azerbaijan \u015firk\u0259ti bundan sonra da Az\u0259rbaycan turizmin\u0259 birba\u015fa v\u0259 ya dolay\u0131s\u0131 il\u0259 t\u00f6hf\u0259 ver\u0259n v\u0259 \u00f6lk\u0259y\u0259 qonaqlar\u0131 c\u0259lb ed\u0259c\u0259k layih\u0259l\u0259r h\u0259yata ke\u00e7irsin\u201d.
\nX\u00f6r\u0259kl\u0259rin haz\u0131rlanmas\u0131 zaman\u0131 19 illik piv\u0259bi\u015fir\u0259n staj\u0131na malik olan v\u0259 b\u00f6y\u00fck qurman olan Carlsberg Azerbaijan-\u0131n \u0130stehsalat \u00fczr\u0259 direktoru Konstantin Belugin qonaqlara piv\u0259nin se\u00e7ilm\u0259si v\u0259 istehlak\u0131 bar\u0259d\u0259 bir \u00e7ox maraql\u0131 m\u0259lumat verib:
\n\u201cHesab edir\u0259m ki, istehlak\u00e7\u0131lar\u0131m\u0131z\u0131n piv\u0259 bar\u0259d\u0259 t\u0259s\u0259vv\u00fcr\u00fcn\u00fc d\u0259yi\u015fm\u0259yin vaxt\u0131 g\u0259lib \u00e7at\u0131b \u00e7\u00fcnki piv\u0259 yaln\u0131z tan\u0131nan m\u0259hdud dair\u0259d\u0259 q\u0259lyanalt\u0131lara uy\u011fun olan bir i\u00e7ki deyil.
\nPiv\u0259 – m\u00fcxt\u0259lif \u00e7e\u015fidl\u0259ri kulinariyaya m\u0259lum olan, dem\u0259k olar ki, b\u00fct\u00fcn x\u00f6r\u0259kl\u0259rl\u0259 uy\u011fun olan b\u00fct\u00f6v bir kateqoriyad\u0131r. Bu g\u00fcn biz t\u0259dbirin i\u015ftirak\u00e7\u0131lar\u0131n\u0131 kulinariya v\u0259 piv\u0259 l\u0259zz\u0259tl\u0259rinin d\u00fcnyas\u0131na ba\u015f vurma\u011fa d\u0259v\u0259t etdik v\u0259 piv\u0259nin istehlak\u0131 bar\u0259d\u0259 stereotipl\u0259r\u0259 son qoyma\u011fa \u00e7al\u0131\u015fd\u0131q. D\u00fc\u015f\u00fcn\u00fcr\u0259m ki, bu, Az\u0259rbaycanda piv\u0259 istehlak\u0131 m\u0259d\u0259niyy\u0259tinin t\u0259kmill\u0259\u015fdirilm\u0259si v\u0259 inki\u015faf\u0131 yolunda at\u0131lan ilk add\u0131md\u0131r\u201d.
\nCarlsberg Azerbaijan-\u0131n Korporativ m\u00fcnasib\u0259tl\u0259r \u00fczr\u0259 \u015f\u00f6b\u0259sinin r\u0259hb\u0259ri Nadejda Ovsyannikova: \u201cPiv\u0259 – z\u0259ngin tarixi, \u0259n\u0259n\u0259l\u0259ri, bir \u00e7ox n\u00f6v\u00fc olan bir n\u00f6v qastronomik l\u0259zz\u0259tdir. \u015eef a\u015fpaz\u0131n t\u0259klif etdiyi c\u00fcrb\u0259c\u00fcr yay menyusu piv\u0259 \u00e7e\u015fidl\u0259rimizin \u00f6z\u00fcn\u0259m\u0259xsuslu\u011funu v\u0259 n\u00fcanslar\u0131n\u0131 \u00e7ox g\u00f6z\u0259l \u0259ks etdirmi\u015fdir. S\u00f6zs\u00fcz ki, \u00f6lk\u0259d\u0259ki piv\u0259 \u00e7e\u015fidl\u0259rini bir az da olsa tan\u0131yan h\u0259r bir k\u0259s 1 n\u00f6mr\u0259li X\u0131rdalan brendi bar\u0259d\u0259 bilir, lakin, \u201cPiv\u0259 Somelyesi\u201d layih\u0259si i\u015ftirak\u00e7\u0131lar\u0131 dig\u0259r \u00e7e\u015fidl\u0259rimizl\u0259 d\u0259 yax\u0131ndan tan\u0131\u015f etm\u0259k, piv\u0259 \u00e7e\u015fidl\u0259rini d\u00fczg\u00fcn \u015f\u0259kild\u0259 masaya verm\u0259yi v\u0259 yem\u0259kl\u0259 uy\u011funla\u015fd\u0131rma\u011f\u0131 onlara \u00f6yr\u0259tm\u0259k \u00fc\u00e7\u00fcn \u00e7ox g\u00f6z\u0259l bir platforma oldu\u201d.
\nBoulevard Hotel-in Banket Sous \u015eefi Emil Qurbanov: \u201cBa\u015f a\u015fpaz olaraq m\u0259n piv\u0259ni tez-tez kulinariyada istifad\u0259 edir\u0259m v\u0259 m\u0259nim i\u015fimin g\u00f6z\u0259lliyi ondan ibar\u0259tdir ki, \u00e7ox zaman \u0259n yax\u015f\u0131 yem\u0259kl\u0259r b\u0259dah\u0259t\u0259n yaran\u0131r v\u0259 m\u0259n fikir vermi\u015f\u0259m ki, haz\u0131rlanmas\u0131nda piv\u0259 istifad\u0259 olunan yem\u0259kl\u0259r h\u0259r zaman qonaqlar t\u0259r\u0259find\u0259n b\u0259y\u0259nilir. M\u0259nim \u00fc\u00e7\u00fcn ilk n\u00f6vb\u0259d\u0259 piv\u0259nin \u0259t marinad\u0131 kimi istifad\u0259sidir, v\u0259 burada ba\u015fl\u0131ca olaraq s\u00f6hb\u0259t mal \u0259tind\u0259n gedir, halbuki dig\u0259r n\u00f6v \u0259tl\u0259r d\u0259 piv\u0259d\u0259 marin\u0259 oluna bil\u0259r. D\u0259niz m\u0259hsullar\u0131n\u0131 piv\u0259 il\u0259 haz\u0131rlama\u011f\u0131 is\u0259 \u015f\u0259rabla haz\u0131rlamaqdan daha \u00e7ox sevir\u0259m. Piv\u0259d\u0259 krevetl\u0259rin p\u00f6rtl\u0259nm\u0259si, piv\u0259li \u0259tin sobada haz\u0131rlanmas\u0131 v\u0259 ya kolbasalar\u0131n piv\u0259d\u0259 p\u00f6rl\u0259nm\u0259si \u2013 h\u0259r biri olduqca l\u0259ziz n\u0259tic\u0259 verir. \u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
28 iyul \u0259n\u0259n\u0259vi olaraq avqustun \u0259vv\u0259ll\u0259rind\u0259 qeyd edil\u0259n Beyn\u0259lxalq piv\u0259 g\u00fcn\u00fc \u0259r\u0259f\u0259sind\u0259 \u00f6lk\u0259nin \u0259n iri piv\u0259 istehsal\u0131 \u015firk\u0259ti olan Carlsberg Azerbaijan edutainment1 format\u0131nda \u201cpiv\u0259 savadl\u0131l\u0131\u011f\u0131n\u0131n\u201d art\u0131r\u0131lmas\u0131na y\u00f6n\u0259l\u0259n x\u00fcsusi t\u0259dbir t\u0259\u015fkil…<\/p>\n","protected":false},"author":1,"featured_media":251278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-48710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/48710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48710"}],"version-history":[{"count":0,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/48710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/media\/251278"}],"wp:attachment":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}