{"id":45243,"date":"2017-04-03T14:19:00","date_gmt":"2017-04-03T10:19:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T20:00:00","slug":"","status":"publish","type":"post","link":"https:\/\/ucnoqta.az\/?p=45243","title":{"rendered":"Bu reklam \u00e7arx\u0131 T\u00fcrkiy\u0259ni qar\u0131\u015fd\u0131rd\u0131 – V\u0130DEO<\/b><\/font>"},"content":{"rendered":"

Sözüged\u0259n reklam çarx\u0131 il\u0259 ba\u011fl\u0131 ölk\u0259nin Ba\u015f naziri d\u0259 münasib\u0259t bildirib<\/span><\/strong>
\n\u200bTürkiy\u0259nin \u0259n böyük qida markalar\u0131ndan biri olan “Ülk\u0259r”in 1 aprel-Gülü\u015f Günü il\u0259 \u0259laq\u0259dar haz\u0131rlad\u0131\u011f\u0131 “Hesabla\u015fmaq zaman\u0131” silsil\u0259 reklamlar\u0131 ölk\u0259ni bir-birin\u0259 qat\u0131b. Ucnoqta.az “Qafqazinfo”ya istinad\u0259n x\u0259b\u0259r verir ki, reklamda qeyd olunan ifad\u0259l\u0259rin v\u0259 görüntül\u0259rin \u015firk\u0259tin yeni bir çevrili\u015f mesaj\u0131 verdiyini iddia ed\u0259n \u015f\u0259xsl\u0259r ölk\u0259 prezidenti R\u0259c\u0259b Tayyib \u018frdo\u011fan\u0131n evinin qar\u015f\u0131s\u0131nda ke\u015fik ç\u0259km\u0259y\u0259 ba\u015flay\u0131blar. H\u0259min \u015f\u0259xsl\u0259r aras\u0131nda mill\u0259t v\u0259kili M\u0259tin Külünk d\u0259 olub.<\/span>
\nXaricd\u0259 olan \u015firk\u0259t prezidenti Murad Ülk\u0259r tvitterd\u0259 bütün bunlar\u0131n \u015firk\u0259t üçün qurulan t\u0259l\u0259 oldu\u011funu yaz\u0131b. Onun bu tvitin\u0259 5 min\u0259 yax\u0131n \u015f\u0259rh g\u0259lib v\u0259 böyük \u0259ks\u0259riyy\u0259ti \u015firk\u0259t prezidentinin \u0259leyhin\u0259 olub.<\/span>
\nReklamda “hesabla\u015fmaq zaman\u0131d\u0131r”, “ac\u0131lar s\u0259ni tapacaq” kimi ifad\u0259l\u0259r c\u0259miyy\u0259t t\u0259r\u0259find\u0259n xo\u015f qar\u015f\u0131lanmay\u0131b v\u0259 bunun s\u0131rf bir mesaj verdiyi iddia olunub. Bundan ba\u015fqa, sosial \u015f\u0259b\u0259k\u0259 istifad\u0259çil\u0259ri yeni videolar haz\u0131rlayaraq reklamda istifad\u0259 olunan s\u0259s v\u0259 görüntü effektl\u0259rinin partlay\u0131\u015fa, qorxuya eyham vurdu\u011funu bildirir.<\/span>
\nBütün bu olanlardan sonra \u015firk\u0259t aç\u0131qlama ver\u0259r\u0259k marka \u0259leyhin\u0259 yalan informasiya yayanlar bar\u0259d\u0259 m\u0259hk\u0259m\u0259y\u0259 müraci\u0259t etdikl\u0259rini v\u0259 h\u0259r \u015feyin hüquqi yollarla h\u0259ll olunaca\u011f\u0131n\u0131 bildirib:<\/span>
\n“Bir reklam kampaniyam\u0131zda istifad\u0259 etdiyimiz cüml\u0259l\u0259r v\u0259 görüntül\u0259r \u0259laq\u0259siz bir istiqam\u0259t\u0259 ç\u0259kilib. Markam\u0131z bar\u0259d\u0259 \u0259sass\u0131z iddialar s\u0259sl\u0259ndirilir. H\u0259r \u015fey hüquqi yollarla h\u0259ll olunacaq v\u0259 \u015firk\u0259t olaraq art\u0131q m\u0259hk\u0259m\u0259y\u0259 müraci\u0259t etmi\u015fik”.<\/span>
\nM\u0259\u015fhur marka reklam çarxlar\u0131n\u0131 haz\u0131rlayan agentlikl\u0259 olan \u0259m\u0259kda\u015fl\u0131\u011f\u0131 sonland\u0131r\u0131b. Bundan ba\u015fqa, holdinqd\u0259 reklam çarx\u0131n\u0131n ç\u0259kilm\u0259si il\u0259 \u0259laq\u0259dar olan \u015f\u0259xsl\u0259r bar\u0259d\u0259 geni\u015f ara\u015fd\u0131rma ba\u015flad\u0131l\u0131b.<\/span>
\n\u015eirk\u0259t aprelin 1-i verdiyi aç\u0131qlamada reklam\u0131n mart ay\u0131n\u0131n 20-d\u0259n televiziyalarda yay\u0131mland\u0131\u011f\u0131n\u0131 v\u0259 ail\u0259 üzvl\u0259ri aras\u0131ndak\u0131 zarafatlar\u0131 \u0259ks etdirdiyini qeyd etmi\u015fdi:<\/span>
\n“1944-cü ild\u0259n f\u0259aliyy\u0259t göst\u0259r\u0259n v\u0259 m\u0259hsullar\u0131 il\u0259 h\u0259r k\u0259sin sevgisini qazanan bir \u015firk\u0259t olaraq böyük bir d\u0259y\u0259r\u0259 sahib oldu\u011fumuzu d\u0259rk edirik. Heç kim \u0259ziz v\u0259t\u0259nimiz\u0259 v\u0259 mill\u0259timizl\u0259 bütünl\u0259\u015f\u0259n markam\u0131za z\u0259r\u0259r ver\u0259 bilm\u0259y\u0259c\u0259k. Bu, biz\u0259 qar\u015f\u0131 m\u0259qs\u0259dli \u015f\u0259kild\u0259 qurulmu\u015f bir oyundur”.<\/span>
\nSözüged\u0259n reklam çarx\u0131 il\u0259 ba\u011fl\u0131 ölk\u0259nin Ba\u015f naziri Bin\u0259li Y\u0131ld\u0131r\u0131m da yerli kanala verdiyi müsahib\u0259 zaman\u0131 münasib\u0259t bildirib. Ba\u015f nazir reklam çarx\u0131n\u0131 u\u011fursuz adland\u0131r\u0131b:<\/span>
\n“Reklam çarx\u0131n\u0131 görm\u0259mi\u015f\u0259m, ancaq m\u0259n\u0259 dedil\u0259r ki, insanlara çevrili\u015f günl\u0259rini xat\u0131rladan yersiz cüml\u0259l\u0259rd\u0259n istifad\u0259 olunub. Hesabla\u015fmaqdan dan\u0131\u015f\u0131l\u0131rm\u0131\u015f. Onsuz da, c\u0259miyy\u0259td\u0259 bir narahatl\u0131q var. Bu da h\u0259min narahatl\u0131\u011f\u0131 bir az da art\u0131ran u\u011fursuz bir reklam kampaniyas\u0131d\u0131r”. <\/span>
\nSözüged\u0259n reklam kampaniyas\u0131ndan sonra \u015firk\u0259tin hiss\u0259l\u0259ri d\u0259y\u0259r itir\u0259r\u0259k 3,47% dü\u015füb.<\/span><\/p>\n