{"id":34484,"date":"2016-06-14T11:36:29","date_gmt":"2016-06-14T07:36:29","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T20:00:00","slug":"","status":"publish","type":"post","link":"https:\/\/ucnoqta.az\/?p=34484","title":{"rendered":"M\u00f6vcud v\u0259ziyy\u0259t v\u0259 perspektiv imkanlar"},"content":{"rendered":"

Menecmentliyi düzgün qurma\u011f\u0131n vaxt\u0131 çat\u0131b<\/span><\/strong><\/p>\n

Turizm ölk\u0259nin sosial-iqtisadi v\u0259 intensiv inki\u015faf\u0131nda \u0259sas prioritet istiqam\u0259tl\u0259rd\u0259n biridir. H\u0259mçinin, regionun iqtisadi inki\u015faf\u0131nda, yoxsulluq s\u0259viyy\u0259sinin azald\u0131lmas\u0131nda, \u0259hali köçl\u0259rinin, xüsus\u0259n ucqar k\u0259ndl\u0259rin bo\u015falmas\u0131n\u0131n qar\u015f\u0131s\u0131n\u0131n al\u0131nmas\u0131nda v\u0259 ölk\u0259 büdc\u0259sinin vergi daxilolmalar\u0131n\u0131n artmas\u0131nda güclü bir al\u0259tdir. Turizm h\u0259m d\u0259 m\u0259d\u0259niyy\u0259tin göst\u0259ricisi kimi insan\u0131 m\u0259n\u0259vi z\u0259nginl\u0259\u015fm\u0259sin\u0259 köm\u0259k edir. Bu sah\u0259nin ölk\u0259mizd\u0259 inki\u015faf etdirilm\u0259si üçün is\u0259 geni\u015f imkanlar var. Qonaqp\u0259rv\u0259rlik m\u0259d\u0259niyy\u0259tinin turizm xidm\u0259t m\u0259d\u0259niyy\u0259tin\u0259 çevrilm\u0259si ölk\u0259d\u0259 turizmin inki\u015faf\u0131na böyük t\u0259kan ver\u0259 bil\u0259r. O cüml\u0259d\u0259n, tolerantl\u0131q Az\u0259rbaycan xalq\u0131n\u0131n mühüm d\u0259y\u0259ri kimi dünya xalqlar\u0131na t\u0259qdim edil\u0259c\u0259k d\u0259y\u0259rli xüsusiyy\u0259tdir. Az\u0259rbaycanda 3 böyük dinin bir co\u011frafiyada birlikd\u0259 ya\u015fam\u0131\u015f olmas\u0131, onlar\u0131n aras\u0131nda ayr\u0131-seçiciliy\u0259 yol verilm\u0259m\u0259si planetin \u0259n çox ehtiyac duydu\u011fu m\u0259qamd\u0131r. Bu m\u0259nada tolerantl\u0131q, xarici turistl\u0259r\u0259 xo\u015f v\u0259 normal münasib\u0259t vacib m\u0259qam, üstünlükdür. Az\u0259rbaycan m\u0259tb\u0259xinin tarixi d\u0259 el\u0259 xalq\u0131n tarixi q\u0259d\u0259r q\u0259dimdir. Milli m\u0259tb\u0259ximiz turizm sektoru üçün geni\u015f imkan t\u0259klif edir. Bura yüks\u0259k kalorili \u0259t yem\u0259kl\u0259rind\u0259n tutmu\u015f bal\u0131q yem\u0259kl\u0259rini, vegeterian t\u0259l\u0259bl\u0259r\u0259 uy\u011fun göy\u0259rti v\u0259 t\u0259r\u0259v\u0259zd\u0259n haz\u0131rlanan t\u0259amlar\u0131 \u0259lav\u0259 ed\u0259 bil\u0259rik. Az\u0259rbaycan h\u0259m d\u0259 maraql\u0131 tarixi-m\u0259d\u0259ni irs\u0259 malikdir. Bu irs üz\u0259rind\u0259 be\u015f min illik dövl\u0259tçiliyin v\u0259 üç dinin (at\u0259\u015fp\u0259r\u0259stlik, xristianl\u0131q, islam) izl\u0259ri qalmaqdad\u0131r. Ölk\u0259miz t\u0259bi\u0259t imkanlar\u0131na gör\u0259 d\u0259 r\u0259ngar\u0259ngdir. Göründüyü kimi, Az\u0259rbaycan\u0131n turizm m\u0259rk\u0259zin\u0259 çevrilm\u0259si üçün çox geni\u015f imkanlar\u0131 var. Bu imkanlardan istifad\u0259 etm\u0259kl\u0259 turizm sektorunun ümumi daxili m\u0259hsulda pay\u0131n\u0131 8-10 faiz\u0259 çatd\u0131rmaq mümkündür. Amma bu gün bu göst\u0259rici 1,8 faizi keçmir. B\u0259s, turizmin inki\u015faf\u0131na n\u0259 mane olur?<\/p>\n

Xidm\u0259tl\u0259rin s\u0259viyy\u0259si ç\u0259kil\u0259n x\u0259rcl\u0259r\u0259 uy\u011fun g\u0259lmir<\/strong><\/p>\n

Paytaxtda v\u0259 regionlarda 4-5 ulduzlu hotell\u0259rin daha çox olmas\u0131 v\u0259 burada xidm\u0259t haqlar\u0131n\u0131n bahal\u0131\u011f\u0131 a\u015fa\u011f\u0131 v\u0259 h\u0259tta orta g\u0259lirli turistl\u0259rin g\u0259li\u015fin\u0259 ciddi mane\u0259 say\u0131l\u0131r, onlara çox az seçim imkan\u0131 verir. T\u0259ssüfl\u0259r olsun ki, bu hotell\u0259r daha çox bahal\u0131 turizm m\u0259hsulu seqmenti üçün n\u0259z\u0259rd\u0259 tutulur v\u0259 bir günlük qiym\u0259tl\u0259r 150 manatdan 450 manatad\u0259k d\u0259yi\u015fir. Onlar\u0131n xidm\u0259tind\u0259n is\u0259 Az\u0259rbaycanda keçiril\u0259n müxt\u0259lif t\u0259dbirl\u0259rd\u0259 i\u015ftirak etm\u0259k üçün g\u0259l\u0259n \u0259cn\u0259bil\u0259r istifad\u0259 edirl\u0259r. Az\u0259rbaycana g\u0259l\u0259n turistl\u0259rin \u0259ks\u0259riyy\u0259ti is\u0259 bu imkana sahib deyill\u0259r. Xüsusil\u0259, yerli turistl\u0259rin maddi imkanlar\u0131 da bahal\u0131 turizm xidm\u0259tl\u0259rind\u0259n istifad\u0259y\u0259 imkan vermir. M\u0259s\u0259l\u0259n, \u0130lham \u018ff\u0259ndiyev Yeni il \u015f\u0259nliyini ail\u0259si il\u0259 birlikd\u0259 Q\u0259b\u0259l\u0259d\u0259 keçirm\u0259k ist\u0259yirdi v\u0259 bu m\u0259qs\u0259dl\u0259 bir neç\u0259 otel\u0259 müraci\u0259t etm\u0259li oldu. Rayondak\u0131 “Qafqaz Riverside Hotel”, “Qafqaz Tufanda\u011f”, “Qafqaz Sport Hotel”, “Qafqaz Resort” otell\u0259rind\u0259 iki n\u0259f\u0259r üçün minimum iki gec\u0259 qalmaqla s\u0259h\u0259r yem\u0259yi v\u0259 Yeni il \u015f\u0259nliyi daxil olmaqla qiym\u0259tl\u0259r 420-480 manat aras\u0131nda d\u0259yi\u015firdi. “Qafqaz Karvansaray Hotel” d\u0259 is\u0259 eyni \u015f\u0259rtl\u0259rl\u0259 iki n\u0259f\u0259r üçün qiym\u0259t 410 manat idi. Dem\u0259li, dörd n\u0259f\u0259rd\u0259n ibar\u0259t bir ail\u0259nin iki günlük istirah\u0259t x\u0259rci  820-960 manat aras\u0131nda d\u0259yi\u015firdi. Bel\u0259 olan halda \u0130lham \u018ff\u0259ndiyev, \u0259lb\u0259tt\u0259, Az\u0259rbaycanda deyil, xaricd\u0259 istirah\u0259t etm\u0259y\u0259 üstünlük verdi. O, ail\u0259si il\u0259 birlikd\u0259 h\u0259min m\u0259bl\u0259\u011f\u0259 bir h\u0259ft\u0259 Gürcüstan\u0131n Bakuriani kurortunda dinc\u0259ldi. Xat\u0131rlad\u0131m ki, 2016-c\u0131 ilin ilk 5 ay\u0131 \u0259rzind\u0259 Gürcüstana 600 min\u0259 yax\u0131n az\u0259rbaycanl\u0131 s\u0259f\u0259r edib v\u0259 onlar bu respublikada kifay\u0259t q\u0259d\u0259r v\u0259sait x\u0259rcl\u0259yibl\u0259r. Halbuki, qiym\u0259tl\u0259r münasib olsayd\u0131, h\u0259min v\u0259sait xaricd\u0259 deyil, Az\u0259rbaycanda x\u0259rcl\u0259n\u0259rdi. Bir sözl\u0259, yerli turizm obyektl\u0259rind\u0259ki fantastik qiym\u0259tl\u0259r insanlar\u0131 ölk\u0259nin olan-qalan s\u0259fal\u0131 yerl\u0259rind\u0259n did\u0259rgin sal\u0131r. Bu, h\u0259m d\u0259 ölk\u0259 iqtisadiyyat\u0131n\u0131n turizmin hesab\u0131na itkisidir. Öz dövl\u0259timizin büdc\u0259sin\u0259 ver\u0259c\u0259yimiz pul ba\u015fqa dövl\u0259tin cibin\u0259 ax\u0131r. \u0130tir\u0259n is\u0259 bizik. Özü d\u0259 t\u0259kc\u0259 \u0259cn\u0259bi turistl\u0259ri yox, yerli turistl\u0259ri d\u0259, büdc\u0259miz\u0259 daxil olmal\u0131 v\u0259saitl\u0259ri d\u0259 itiririk. \u0130tkil\u0259rimizi is\u0259 minumuma endirm\u0259k üçün qabaqlay\u0131c\u0131 t\u0259dbirl\u0259r görm\u0259liyik.  «Xüsusil\u0259 turist qruplar\u0131, idmanç\u0131lar üçün 2-3 ulduzlu hotell\u0259r laz\u0131md\u0131r v\u0259 bel\u0259 hotell\u0259rin mövcudlu\u011fu ölk\u0259y\u0259 xaricd\u0259n g\u0259l\u0259n turistl\u0259rin say\u0131n\u0131 2 d\u0259f\u0259 art\u0131ra bil\u0259r. Dü\u015fünür\u0259m ki, sahibkarlar\u0131 sözüged\u0259n kateqoriyadan olan hotell\u0259rin tikilm\u0259sin\u0259 c\u0259lb etm\u0259k üçün dövl\u0259t qurumlar\u0131 bir s\u0131ra güz\u0259\u015ftl\u0259r etm\u0259lidir»,-Az\u0259rbaycan Turizm Assosiasiyas\u0131n\u0131n s\u0259dri Nahid Ba\u011f\u0131rov deyir. Onun sözl\u0259rin\u0259 gör\u0259, Avropada hostel anlay\u0131\u015f\u0131 var, y\u0259ni turistl\u0259r gec\u0259l\u0259m\u0259k üçün sad\u0259c\u0259 ota\u011f\u0131n pulunu verirl\u0259r v\u0259 3-12 n\u0259f\u0259rlik otaqlarda yataq al\u0131rlar. Region ölk\u0259l\u0259ri aras\u0131nda yaln\u0131z Az\u0259rbaycanda bu anlay\u0131\u015f yadd\u0131r. "Bak\u0131da bir neç\u0259 hostel var, onlardan da çox adam x\u0259b\u0259rsizdir. Avropal\u0131lar\u0131n \u0259ks\u0259riyy\u0259ti s\u0259yah\u0259t\u0259 ç\u0131xanda bahal\u0131 hotel yox, hostel axtar\u0131rlar”.
\nTurizm sektorunun inki\u015faf\u0131na mane olan dig\u0259r s\u0259b\u0259b is\u0259 onun mövsümü xarakter da\u015f\u0131mas\u0131d\u0131r. M\u0259s\u0259l\u0259n, ölk\u0259d\u0259ki turizms obyektl\u0259rinin \u0259ks\u0259riyy\u0259ti may ay\u0131ndan sentyabr ay\u0131nad\u0259k, yaxud da q\u0131\u015f mövsümünd\u0259 i\u015fl\u0259yir. H\u0259min obyektl\u0259r ba\u011flanan zaman orada i\u015fl\u0259y\u0259n insanlar gedib ba\u015fqa sah\u0259l\u0259rd\u0259 çal\u0131\u015f\u0131rlar. Növb\u0259ti mövsümd\u0259 h\u0259min \u015f\u0259xsl\u0259rin \u0259ks\u0259riyy\u0259ti yenid\u0259n turizm obyektin\u0259 qay\u0131d\u0131b keçmi\u015f i\u015fl\u0259ri il\u0259 m\u0259\u015f\u011ful olmur, öz pe\u015f\u0259l\u0259rini d\u0259yi\u015firl\u0259r. N\u0259tic\u0259d\u0259 sahibkarlar bu sektorda t\u0259crüb\u0259si olmayan yeni i\u015fçil\u0259r i\u015f\u0259 q\u0259bul edirl\u0259r. Haz\u0131rda turizm sektorunda 42 min\u0259 yax\u0131n i\u015fçi çal\u0131\u015f\u0131r ki, onlar\u0131n da \u0259ks\u0259riyy\u0259ti bu sah\u0259y\u0259 t\u0259sadüf\u0259n g\u0259l\u0259n insalard\u0131r. Bel\u0259 olan halda hans\u0131 xidm\u0259t keyfiyy\u0259tind\u0259n dan\u0131\u015fmaq olar. "\u0130a\u015f\u0259 v\u0259 xidm\u0259t sektorunda xidm\u0259t ed\u0259n insanlar \u0259n az\u0131ndan pe\u015f\u0259 t\u0259hsili almal\u0131d\u0131rlar. Bütün ia\u015f\u0259 v\u0259 xidm\u0259t sektorunda mü\u015ft\u0259ri m\u0259mnuniyy\u0259ti deyil\u0259n t\u0259f\u0259kkür formala\u015fmal\u0131d\u0131. Bu gün \u0259li, boynu çirkli, evd\u0259n g\u0259ldiyi paltarla kims\u0259 yol boyu kafel\u0259rd\u0259, restoranlarda xidm\u0259t göst\u0259rs\u0259, bu ölk\u0259miz\u0259 g\u0259l\u0259n turistl\u0259r\u0259 o q\u0259d\u0259r d\u0259 xo\u015f t\u0259sir ba\u011f\u0131\u015flamayacaq". Bu sözl\u0259ri Milli M\u0259clisin deputat\u0131 Çingiz Q\u0259nizad\u0259 deyib.
\nTurizm mü\u0259ssis\u0259l\u0259rini idar\u0259 ed\u0259n \u015f\u0259xsl\u0259r is\u0259 bu m\u0259s\u0259l\u0259d\u0259 yet\u0259rinc\u0259 t\u0259l\u0259bkar deyill\u0259r v\u0259 i\u015fçil\u0259rinin pe\u015f\u0259 bilikl\u0259rinin art\u0131r\u0131lmas\u0131 üçün hans\u0131sa t\u0259liml\u0259r\u0259 c\u0259lb edilm\u0259si istiqam\u0259tind\u0259 add\u0131mlar atm\u0131rlar. Onlar\u0131 ilk növb\u0259d\u0259 g\u0259lirl\u0259ri maraqland\u0131r\u0131r, \u0259lav\u0259 x\u0259rc\u0259 dü\u015fm\u0259k ist\u0259mirl\u0259r, az z\u0259hm\u0259tl\u0259 daha çox g\u0259lir \u0259ld\u0259 etm\u0259k ist\u0259yirl\u0259r. Günd\u0259 50 turist\u0259 xidm\u0259t göst\u0259rm\u0259kd\u0259ns\u0259, 20 turist\u0259 xidm\u0259t göst\u0259rib eyni g\u0259lir \u0259ld\u0259 etm\u0259kd\u0259 maraql\u0131d\u0131rlar. Bu kimi neqativ hallar\u0131n qar\u015f\u0131s\u0131n\u0131 almaq üçün turizm obyektl\u0259rinin mövsümi deyil, il boyu f\u0259aliyy\u0259tini t\u0259\u015fkil etm\u0259k çox vacibdir.
\nTuristl\u0259rin s\u0259yah\u0259t dövründ\u0259 qidalanmas\u0131 da mü\u015ft\u0259ri m\u0259mnuniyy\u0259ti üçün mühüm m\u0259s\u0259l\u0259dir. Xüsusil\u0259 az xolesterollu v\u0259 \u0259tsiz yem\u0259kl\u0259rin, dünyan\u0131n tan\u0131nm\u0131\u015f m\u0259tb\u0259xt nümun\u0259l\u0259rini, ölk\u0259mizin z\u0259ngin m\u0259tb\u0259xind\u0259n geni\u015f çe\u015fitli yem\u0259kl\u0259r t\u0259klif edilmir. Etiraf etm\u0259k laz\u0131md\u0131r ki, Az\u0259rbaycana g\u0259l\u0259n turistl\u0259r kabab v\u0259 dolman\u0131 çox sevirl\u0259r. Lakin onlara bu yem\u0259kl\u0259ri h\u0259r gün t\u0259klif etm\u0259k olmaz. Unudulmamal\u0131d\u0131r ki, yem\u0259kl\u0259rin, içkil\u0259rin çe\u015fidliyi v\u0259 gigiyenik normalara cavab verm\u0259si turistin \u0259sas ist\u0259kl\u0259rind\u0259ndir. Ucuz hotell\u0259rl\u0259 yana\u015f\u0131, ucuz milli yem\u0259kl\u0259r t\u0259qdim ed\u0259n restoran \u015f\u0259b\u0259k\u0259l\u0259ri yarad\u0131lmal\u0131d\u0131r.
\nBank xidm\u0259tl\u0259rinin arzu olunan s\u0259viyy\u0259d\u0259 olmamas\u0131 da Az\u0259rbaycanda turizmin inki\u015faf\u0131na mane olur. «Bu gün Bak\u0131da olan hotell\u0259r istisna olmaqla turist xidm\u0259t yerl\u0259rinin yax\u0131nl\u0131\u011f\u0131nda ATM-l\u0259r çox az saydad\u0131r. Bank sistemi regionlarda arzuolunan s\u0259viyy\u0259d\u0259 inki\u015faf etm\u0259yib. B\u0259z\u0259n n\u0259inki kiçik rayonlarda, h\u0259tta böyük \u015f\u0259h\u0259rl\u0259rd\u0259 bel\u0259, standart bank xidm\u0259til\u0259rind\u0259n faydalanmaq imkanlar\u0131 ya m\u0259hdud, ya da xeyli vaxt itkisi hesab\u0131na ba\u015fa g\u0259lir»,-  iqtisadç\u0131 Eldar Aslanov deyir.<\/p>\n

Turist yaln\u0131z yem\u0259k deyil, h\u0259m d\u0259 \u0259yl\u0259nc\u0259 ist\u0259yir<\/strong><\/p>\n

Turistl\u0259rin asud\u0259 vaxtlar\u0131n\u0131n s\u0259m\u0259r\u0259li t\u0259\u015fkili d\u0259 çox ön\u0259mli m\u0259s\u0259l\u0259dir. "Yeyib v\u0259 uzanmaqla xidm\u0259t yekunla\u015fmamal\u0131d\u0131r»,- bu sözl\u0259ri m\u0259d\u0259niyy\u0259t v\u0259 turizm naziri \u018fbülf\u0259z Qarayev deyir. Do\u011furdan da turist yaln\u0131z yem\u0259k deyil, h\u0259m d\u0259 \u0259yl\u0259nc\u0259 ist\u0259yir. Bu s\u0259b\u0259bd\u0259n d\u0259 turizm mü\u0259ssis\u0259l\u0259rind\u0259 m\u0259d\u0259ni proqramlar\u0131n t\u0259\u015fkil olunmas\u0131 vacibdir. «Bizim sahibkarlar bununla ba\u011fl\u0131 yax\u0131n ölk\u0259l\u0259rin t\u0259crüb\u0259l\u0259rin\u0259 baxs\u0131nlar v\u0259 görsünl\u0259r ki, onlar turistl\u0259r\u0259 nec\u0259 \u015f\u0259rait yarad\u0131rlar? Onlar yem\u0259kl\u0259rd\u0259n \u0259lav\u0259 \u015fou-proqram da t\u0259qdim edirl\u0259r. Bizd\u0259 is\u0259 turizm obyektl\u0259rinin \u0259ks\u0259riyy\u0259tind\u0259 bel\u0259 proqramlar olmur. Xidm\u0259tin qiym\u0259tini baha ed\u0259n sahibkar bunun müqabilind\u0259 \u015fou da t\u0259qidm etm\u0259lidir. Bizd\u0259 h\u0259tta, el\u0259 sahibkarlar var ki, POS terminallar\u0131 oldu\u011fu halda, çal\u0131\u015f\u0131rlar ki, öd\u0259ni\u015fi kartla yox, na\u011fd etsinl\u0259r, vergid\u0259n yay\u0131ns\u0131nlar. Bel\u0259 hallara qar\u015f\u0131 mübariz\u0259 aparmaq laz\u0131md\u0131r”. -Az\u0259rbaycan Turizm Assosiasiyas\u0131n\u0131n prezidenti Nahid Ba\u011f\u0131rov deyir.
\nMüt\u0259x\u0259ssis deyir ki, ölk\u0259d\u0259 turistl\u0259r üçün maraql\u0131 olacaq g\u0259zm\u0259li yerl\u0259rin çox olmas\u0131na baxmayaraq, onlar\u0131n t\u0259bli\u011fi, t\u0259\u015fkil olunan turlar\u0131n b\u0259l\u0259dçi t\u0259minat\u0131 laz\u0131mi s\u0259viyy\u0259d\u0259 deyil. Bu gün pe\u015f\u0259kar, lisenziyal\u0131 b\u0259l\u0259dçil\u0259r çox azd\u0131r. B\u0259l\u0259dçil\u0259rin \u0259ks\u0259riyy\u0259tind\u0259 xarici dil problemi var. Muzeyl\u0259rin marketinq i\u015fi dem\u0259k olar ki, çox z\u0259ifdir. Bak\u0131 istisçna olmaqla, regionlarda müasir konsert zallar\u0131 azd\u0131r. Olimpiya m\u0259rk\u0259zl\u0259rinin menecment sah\u0259sind\u0259 t\u0259kmill\u0259\u015fdirm\u0259 ehtiyaclar\u0131 var. Bu m\u0259nada asud\u0259 vaxt\u0131n s\u0259m\u0259r\u0259li t\u0259\u015fkili bax\u0131m\u0131ndan pe\u015f\u0259kar \u015foumenl\u0259r\u0259, DJ-l\u0259r\u0259, b\u0259l\u0259dçil\u0259r\u0259 v\u0259 turizm t\u0259sisl\u0259\u015fm\u0259si zaman\u0131 ciddi marketinq t\u0259dqiqatlar\u0131na ehtiyac duyulur. Bu gün hotell\u0259rd\u0259 asud\u0259 vaxt v\u0259 istirah\u0259t üçün daha çe\u015fitli xidm\u0259tl\u0259rin (hovuz, su oyunlar\u0131, animasiyalar, ax\u015fam konsertl\u0259ri, idman meydançalar\u0131, hovuzlar v\u0259 s.), böyük \u015f\u0259h\u0259rl\u0259rd\u0259 tan\u0131nm\u0131\u015f turizm m\u0259rk\u0259zl\u0259rin\u0259 avtobus reysl\u0259rinin t\u0259\u015fkilin\u0259, i\u015fçi hey\u0259tinin t\u0259liml\u0259ndirilm\u0259sin\u0259 s\u0259rmay\u0259 yat\u0131r\u0131lmas\u0131na, al\u0131\u015f-veri\u015f ed\u0259nl\u0259r üçün taks-fri (al\u0131nan \u0259\u015fyalara x\u0259rcl\u0259diyi \u0259lav\u0259 d\u0259y\u0259r vergisinin m\u0259bl\u0259\u011finin geri qaytar\u0131lmas\u0131) güz\u0259\u015fti t\u0259tbiq edilm\u0259sinin vaxt\u0131 çat\u0131b. 
\n\u0130nformasiya v\u0259 kommunikasiya infrastrukturunun s\u0259viyy\u0259si d\u0259 turizm sektorunun inki\u015faf\u0131na mane olur. Hökum\u0259t bu sah\u0259ni qeyri-neft sektoru kimi \u0259sas prioritet sah\u0259l\u0259rd\u0259n biri hesab edir v\u0259 onun inki\u015faf\u0131na Neft Fondundan 300 milyon manat ayr\u0131l\u0131b. Lakin görül\u0259n i\u015fl\u0259r\u0259 baxmayaraq internetin keyfiyy\u0259tinin ölk\u0259nin ucqarlar\u0131nda laz\u0131mi s\u0259viyy\u0259d\u0259 oldu\u011funu dem\u0259k düzgün olmazd\u0131  " Türkiy\u0259d\u0259 adamlar adi smartfonlar vasit\u0259sil\u0259 lig tv-l\u0259r\u0259 bax\u0131rlar, 4g i\u015fl\u0259yir. Rusiya 4 il bundan qabaq 30 milyon dollar v\u0259sait qoymaqla metrolarda pulsuz wi-fi qura\u015fd\u0131rd\u0131. Bizd\u0259 pulsuz wi-fi deyil\u0259n bir \u015fey varm\u0131? \u0130ctimai n\u0259qliyyatda bel\u0259 bir \u015fey yoxdur. Bizd\u0259 internet, rabit\u0259 tamamil\u0259 keyfiyy\u0259tsizdir. Dey\u0259 bil\u0259rl\u0259r ki, q\u0259r\u0259zliy\u0259m. Ancaq bu yax\u0131nlarda Ukrayna \u0130T müt\u0259x\u0259ssisl\u0259ri start up- larla ba\u011fl\u0131 layih\u0259l\u0259r h\u0259yta keçirirdil\u0259r. Bunlar gördül\u0259r ki, Az\u0259rbaycanda bu platforma n\u0259 q\u0259d\u0259r a\u015fa\u011f\u0131d\u0131r v\u0259 Qazax\u0131standa layih\u0259ni h\u0259yata keçirdil\u0259r",-Neft Ara\u015fd\u0131rmalar\u0131 M\u0259rk\u0259zinin r\u0259hb\u0259ri \u0130lham \u015eaban deyib. Onun sözl\u0259rin\u0259 gör\u0259, bu çat\u0131\u015fmazl\u0131qlar sahibkarlar\u0131n turizm sah\u0259sind\u0259 elektron marketinqd\u0259n daha geni\u015f istifad\u0259sin\u0259 mane olur. \u018fn\u0259n\u0259vi t\u0259bli\u011fat vasit\u0259l\u0259rind\u0259n f\u0259rqli olaraq, elektron marketinq az maliyy\u0259 v\u0259saiti t\u0259l\u0259b etm\u0259kl\u0259 daha çox effektiv t\u0259bli\u011fat v\u0259 informasiya t\u0259sirin\u0259 malikdir. Unutmaq olmaz ki, haz\u0131rda dünyada 3 milyarddan art\u0131q insan internetd\u0259n istifad\u0259 edir.<\/p>\n

Menecmentliyi düzgün qurma\u011f\u0131n vaxt\u0131 çat\u0131b<\/strong><\/p>\n

2015-ci ild\u0259 Az\u0259rbaycana t\u0259qrib\u0259n 2 milyona yax\u0131n turist g\u0259lib. Növb\u0259ti 5 il \u0259rzind\u0259 is\u0259 Az\u0259rbaycana g\u0259l\u0259n turistl\u0259rin say\u0131n\u0131n t\u0259qrib\u0259n 3,5-4 milyona çataca\u011f\u0131 gözl\u0259nilir. Bunu m\u0259d\u0259niyy\u0259t v\u0259 turizm naziri \u018fbülf\u0259s Qarayev deyib. Onun sözl\u0259rin\u0259 gör\u0259, bu gün turistl\u0259rin say\u0131nda 50 v\u0259 ya 100 faiz art\u0131m\u0131n olmas\u0131n\u0131 da gözl\u0259m\u0259k laz\u0131m deyil, çünki hotell\u0259rimiz bird\u0259-bir\u0259 5 milyon turisti q\u0259bul etm\u0259y\u0259 haz\u0131r deyil. "Bu gün Az\u0259rbaycanda "dörd" v\u0259 "be\u015fulduzlu" hotell\u0259rin say\u0131 kifay\u0259t q\u0259d\u0259rdir. Ona gör\u0259 d\u0259 s\u0259rmay\u0259çil\u0259r daha çox "üçulduzlu" hotell\u0259r\u0259 diqq\u0259t yetirm\u0259lidirl\u0259r. Bu, öz növb\u0259sind\u0259 daha geni\u015f t\u0259b\u0259q\u0259y\u0259 xidm\u0259t göst\u0259rm\u0259y\u0259 imkan ver\u0259r".
\nNazirinin müavini Nazim S\u0259m\u0259dov is\u0259 bildirib ki, dünya t\u0259crüb\u0259sind\u0259n yararlanmaq olar. M\u0259s\u0259l\u0259n, xaricd\u0259 5 ulduzlu otell\u0259rin 1-2 ulduzlu otell\u0259ri d\u0259 olur. Turizm kompleksin bir hiss\u0259si 5 ulduzlu otel s\u0259viyy\u0259sind\u0259dirs\u0259, bir hiss\u0259si pansionat \u015f\u0259klind\u0259dir. Bu t\u0259crüb\u0259nin d\u0259 ölk\u0259mizd\u0259 t\u0259tbiqi m\u0259qs\u0259d\u0259uy\u011fun olard\u0131.  Göründüyü kimi kifay\u0259t q\u0259d\u0259r probleml\u0259r var. Bu sah\u0259d\u0259 u\u011furlar qazanmaq üçün is\u0259 art\u0131q dövl\u0259t t\u0259r\u0259find\u0259n bütün \u015f\u0259rait yarad\u0131l\u0131b – turizm f\u0259aliyy\u0259ti üzr\u0259 sahibkarl\u0131qla m\u0259\u015f\u011ful olmaq üçün lisenziya t\u0259l\u0259b edilmir, vizalar\u0131n verilm\u0259 müdd\u0259ti (10 günd\u0259n 5 gün\u0259) azald\u0131l\u0131b, infrastruktur yax\u015f\u0131la\u015fd\u0131r\u0131l\u0131b. Ancaq bizim turizm \u015firk\u0259tl\u0259ri indiy\u0259d\u0259k t\u0259nb\u0259llik edibl\u0259r. \u0130ndi oturub ba\u015f s\u0131nd\u0131rmaq, menecmentliyi düzgün qurma\u011f\u0131n vaxt\u0131 çat\u0131b. Bunlar h\u0259yata keçiril\u0259rs\u0259, Az\u0259rbaycana turist g\u0259li\u015fini d\u0259f\u0259l\u0259rl\u0259 art\u0131rmaq olar. <\/p>\n

Pünhan \u018ff\u0259ndiyev<\/strong><\/p>\n

Az\u0259rbaycan Respublikas\u0131n\u0131n M\u0259d\u0259niyy\u0259t v\u0259 Turizm Nazirliyi il\u0259 Az\u0259rbaycan M\u0259tbuat \u015euras\u0131n\u0131n “Az\u0259rbaycan turizmi: mövcud v\u0259ziyy\u0259t v\u0259 perspektiv imkanlar\u0131n d\u0259y\u0259rl\u0259ndirilm\u0259si z\u0259rur\u0259ti” mövzusunda  keçirdiyi müsabiq\u0259y\u0259 t\u0259qdim olunur<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Menecmentliyi düzgün qurma\u011f\u0131n vaxt\u0131 çat\u0131b Turizm ölk\u0259nin sosial-iqtisadi v\u0259 intensiv inki\u015faf\u0131nda \u0259sas prioritet istiqam\u0259tl\u0259rd\u0259n biridir. H\u0259mçinin, regionun iqtisadi inki\u015faf\u0131nda, yoxsulluq s\u0259viyy\u0259sinin azald\u0131lmas\u0131nda, \u0259hali köçl\u0259rinin, xüsus\u0259n ucqar k\u0259ndl\u0259rin bo\u015falmas\u0131n\u0131n qar\u015f\u0131s\u0131n\u0131n al\u0131nmas\u0131nda…<\/p>\n","protected":false},"author":1,"featured_media":251278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[91],"tags":[],"class_list":["post-34484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-olkeici"],"_links":{"self":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/34484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34484"}],"version-history":[{"count":0,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/34484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/media\/251278"}],"wp:attachment":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}