{"id":245857,"date":"2026-07-01T07:35:18","date_gmt":"2026-07-01T03:35:18","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T20:00:00","slug":"","status":"publish","type":"post","link":"https:\/\/ucnoqta.az\/?p=245857","title":{"rendered":"\u201cHeinz\u201d ket\u00e7upunun \u00fcz\u0259rind\u0259ki"},"content":{"rendered":"

Klassik “Heinz” ketçup \u015fü\u015f\u0259sin\u0259 diqq\u0259tl\u0259 baxsan\u0131z, "57 Çe\u015fid" yaz\u0131s\u0131n\u0131 gör\u0259c\u0259ksiniz. B\u0259zi qabla\u015fd\u0131rmalarda sad\u0259c\u0259 57 r\u0259q\u0259mi var. <\/strong><\/p>\n

Ucnoqta.az x\u0259b\u0259r verir ki, \u0259ks\u0259r insanlar bunun ya \u015firk\u0259tin m\u0259hsul x\u0259tti il\u0259 \u0259laq\u0259li oldu\u011funa, ya da karides qabla\u015fd\u0131rmas\u0131ndak\u0131 r\u0259q\u0259ml\u0259r kimi m\u0259hsulun xüsusiyy\u0259tl\u0259rini t\u0259svir etdiyin\u0259 inan\u0131rlar. \u018fslind\u0259, 57 r\u0259q\u0259mi heç vaxt “Heinz” x\u0259ttind\u0259ki m\u0259hsullar\u0131n say\u0131n\u0131 v\u0259 ya ketçup qab\u0131n\u0131n özünd\u0259ki m\u0259hsul say\u0131n\u0131 t\u0259msil etmirdi. Bu, \u015firk\u0259tin t\u0259sisçisinin t\u0259sadüf\u0259n Nyu-York küç\u0259l\u0259rind\u0259 gördüyü ayaqqab\u0131 reklam\u0131ndan qaynaqlan\u0131r.<\/p>\n

Henri Heynzi 57 r\u0259q\u0259mini icad etm\u0259y\u0259 ilhamland\u0131ran ayaqqab\u0131 reklam\u0131
\nBu hekay\u0259nin \u0259n maraql\u0131 hiss\u0259si ilham m\u0259nb\u0259yidir. "57 Çe\u015fid" \u015füar\u0131 ilk d\u0259f\u0259 1896-c\u0131 ild\u0259 ortaya ç\u0131xd\u0131 v\u0259 onu Henri Heynz özü icad etdi. O, Nyu-York \u015f\u0259h\u0259rind\u0259 gördüyü bir ayaqqab\u0131 reklam\u0131ndan ilhamland\u0131: orada "21 üslub" reklam\u0131 var idi.<\/p>\n

M\u0259ntiq r\u0259q\u0259min faktiki m\u0259hsul çe\u015fidini \u0259ks etdirm\u0259li oldu\u011funu dikt\u0259 edir. Lakin 1896-c\u0131 il\u0259 q\u0259d\u0259r H.J. Heinz \u015firk\u0259ti (ad\u0131 1888-ci ild\u0259 d\u0259yi\u015fdirilib) art\u0131q 60-dan çox m\u0259hsul sat\u0131rd\u0131.<\/p>\n

Heinz niy\u0259 60 v\u0259 ya 100 yox, 57-ni seçdi?<\/strong>
\n\u0130zah marketinq hiyl\u0259si deyil, daha çox insani oldu\u011fu ortaya ç\u0131xd\u0131. Henri özü be\u015f v\u0259 yeddinin onun v\u0259 h\u0259yat yolda\u015f\u0131n\u0131n \u015fansl\u0131 r\u0259q\u0259ml\u0259ri oldu\u011funu söyl\u0259di v\u0259 uzun müdd\u0259tdir mistisizm v\u0259 b\u0259xtl\u0259 \u0259laq\u0259li oldu\u011funa gör\u0259 yeddini xüsusi hesab etdi.<\/p>\n

Qeyd etm\u0259k laz\u0131md\u0131r: bu izahat Heynzin özünd\u0259n g\u0259lir v\u0259 art\u0131q onun a\u011fl\u0131nda n\u0259 ba\u015f verdiyini yoxlaya bilmirik. \u018fsl motivasiya daha sad\u0259 ola bil\u0259rdi: reklam üçün yaddaqalan v\u0259 asanl\u0131qla yadda qalan bir r\u0259q\u0259m. Amma \u0259sl s\u0259b\u0259b n\u0259 olursa olsun, n\u0259tic\u0259 özü üçün dan\u0131\u015f\u0131r: 57 r\u0259q\u0259mi Heinz m\u0259hsullar\u0131 il\u0259 sinoniml\u0259\u015fib v\u0259 bütün dünyada tan\u0131n\u0131r. \u0130ll\u0259rdir a\u011fl\u0131n\u0131zda qalan yaddaqalan kommersiya melodiyalar\u0131 da ox\u015far \u015f\u0259kild\u0259 i\u015fl\u0259yir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Klassik “Heinz” ketçup \u015fü\u015f\u0259sin\u0259 diqq\u0259tl\u0259 baxsan\u0131z, "57 Çe\u015fid" yaz\u0131s\u0131n\u0131 gör\u0259c\u0259ksiniz. B\u0259zi qabla\u015fd\u0131rmalarda sad\u0259c\u0259 57 r\u0259q\u0259mi var.  Ucnoqta.az x\u0259b\u0259r verir ki, \u0259ks\u0259r insanlar bunun ya \u015firk\u0259tin m\u0259hsul x\u0259tti il\u0259 \u0259laq\u0259li oldu\u011funa,…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[97],"tags":[],"class_list":["post-245857","post","type-post","status-publish","format-standard","hentry","category-maraqli"],"_links":{"self":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/245857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=245857"}],"version-history":[{"count":0,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/245857\/revisions"}],"wp:attachment":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=245857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=245857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=245857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}