{"id":240326,"date":"2026-03-13T11:36:28","date_gmt":"2026-03-13T07:36:28","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T20:00:00","slug":"","status":"publish","type":"post","link":"https:\/\/ucnoqta.az\/?p=240326","title":{"rendered":"Niy\u0259 k\u00f6rp\u0259l\u0259r biz\u0259 bu q\u0259d\u0259r \u015firin g\u00f6r\u00fcn\u00fcr?"},"content":{"rendered":"

G\u0259lin supermarketd\u0259 körp\u0259l\u0259r\u0259 niy\u0259 qeyri-ixtiyari gülüms\u0259diyimizi, onlarla gülm\u0259li s\u0259sl\u0259rl\u0259 dan\u0131\u015fd\u0131\u011f\u0131m\u0131z\u0131 v\u0259 q\u0259fil bir istilik hiss etdiyimizi anlama\u011fa çal\u0131\u015faq. M\u0259lum olur ki, bu, t\u0259sadüf v\u0259 ya z\u0259iflik deyil, t\u0259kamülün \u0259n dahi strategiyalar\u0131ndan biridir.
\nBu hiss dem\u0259k olar ki, h\u0259r k\u0259s\u0259 tan\u0131\u015fd\u0131r<\/strong><\/p>\n

Ucnoqta.az Psychology Today-\u0259 istinadla x\u0259b\u0259r verdiyi kimi, elmi bir izah\u0131 var. Psixoloqlar v\u0259 bioloqlar körp\u0259l\u0259rin üzl\u0259rinin niy\u0259 bu q\u0259d\u0259r güclü emosional reaksiya do\u011furdu\u011fu fenomeni uzun müdd\u0259t ara\u015fd\u0131r\u0131blar. M\u0259lum olur ki, körp\u0259l\u0259rin \u015firinliyi sad\u0259c\u0259 xo\u015f bir xüsusiyy\u0259t deyil, milyonlarla il \u0259rzind\u0259 inki\u015faf etmi\u015f bir sa\u011f qalma mexanizmidir.
\nKörp\u0259 \u015firinliyi<\/strong>
\n1943-cü ild\u0259 avstriyal\u0131 etoloq Konrad Lorenz "Kindchenschema" – "körp\u0259 \u015firinliyi" adland\u0131rd\u0131\u011f\u0131 bir fenomeni t\u0259svir etmi\u015fdir. O, körp\u0259l\u0259rin \u0259ks\u0259riyy\u0259tinin ortaq xüsusiyy\u0259tl\u0259rinin oldu\u011funu mü\u015fahid\u0259 etdi:
\nb\u0259d\u0259nl\u0259rin\u0259 nisb\u0259t\u0259n böyük ba\u015f
\nüz\u0259 a\u015fa\u011f\u0131 \u0259yilmi\u015f böyük gözl\u0259r
\nyumru yanaqlar
\nkiçik burun
\nyum\u015faq v\u0259 dair\u0259vi formalar<\/p>\n

Bu xüsusiyy\u0259tl\u0259r yetkin beynind\u0259 qorumaq, qay\u011f\u0131 göst\u0259rm\u0259k v\u0259 köm\u0259k etm\u0259k üçün d\u0259rhal reaksiya yarad\u0131r. \u018fslind\u0259, bu, beynimiz\u0259 bir növ "giri\u015f kodu"dur. Bu cür xüsusiyy\u0259tl\u0259ri gördüyümüz zaman, körp\u0259 bizi s\u0259h\u0259r saat üçd\u0259 oyand\u0131rsa bel\u0259, instinktiv olaraq ona qar\u015f\u0131 sevgi hiss edirik.<\/p>\n

\u015eirinlik h\u0259tta növl\u0259r aras\u0131nda da i\u015fl\u0259yir<\/strong>
\nMaraql\u0131d\u0131r ki, bu model yaln\u0131z insan körp\u0259l\u0259ri il\u0259 m\u0259hdudla\u015fm\u0131r. Eyni xüsusiyy\u0259tl\u0259r a\u015fa\u011f\u0131dak\u0131larda da mövcuddur:
\nbala itl\u0259r
\npi\u015fik balalar\u0131
\nsuiti balalar\u0131
\npandalar
\ncizgi film personajlar\u0131
\nM\u0259s\u0259l\u0259n, Mikki Mausa q\u0259sd\u0259n qeyri-müt\u0259nasib böyük gözl\u0259r v\u0259 dair\u0259vi üz verilmi\u015fdir. Buna gör\u0259 d\u0259 o, \u015firin görünür v\u0259 r\u0259\u011fb\u0259t oyad\u0131r. Ba\u015fqa sözl\u0259, \u015firinlik beynin universal dilidir.
\nKörp\u0259ni gör\u0259nd\u0259 beyind\u0259 n\u0259 ba\u015f verir<\/strong>
\nKörp\u0259nin üzün\u0259 reaksiya dem\u0259k olar ki, ani olur. 2008-ci ild\u0259 apar\u0131lan bir ara\u015fd\u0131rmada aliml\u0259r beyin körp\u0259nin üzün\u0259 t\u0259xmin\u0259n saniy\u0259nin yeddid\u0259 birind\u0259, h\u0259tta bir insan\u0131n "n\u0259 \u015firin körp\u0259dir" fikrini qeyd etm\u0259sind\u0259n \u0259vv\u0259l reaksiya verdiyini a\u015fkar etdil\u0259r. A\u015fa\u011f\u0131dak\u0131lar aktivl\u0259\u015fdirilir:
\nmükafat m\u0259rk\u0259zl\u0259ri
\nmotivasiya sisteml\u0259ri
\nqay\u011f\u0131 il\u0259 \u0259laq\u0259li sah\u0259l\u0259r
\nEyni zamanda \u0259sl "kimy\u0259vi reaksiya" t\u0259tikl\u0259nir:
\ndopamin sevinc hissi oyad\u0131r
\noksitosin emosional \u0259laq\u0259ni gücl\u0259ndirir<\/p>\n

Birlikd\u0259 güclü bir qidalanma instinkti yarad\u0131rlar.
\nKörp\u0259l\u0259r niy\u0259 xüsusil\u0259 çar\u0259sizdirl\u0259r?<\/p>\n

Dig\u0259r növl\u0259rl\u0259 müqayis\u0259d\u0259 f\u0259rql\u0259r göz\u0259 çarp\u0131r. M\u0259s\u0259l\u0259n, yeni do\u011fulmu\u015f maral bir neç\u0259 saat \u0259rzind\u0259 aya\u011fa qalxa bil\u0259r, körp\u0259 t\u0131sba\u011fa okeana t\u0259kba\u015f\u0131na gedir v\u0259 insan körp\u0259si h\u0259tta ba\u015f\u0131n\u0131 bel\u0259 qald\u0131ra bilmir. Bu çar\u0259sizlik insan t\u0259kamülünün iki xüsusiyy\u0259ti il\u0259 \u0259laq\u0259l\u0259ndirilir: böyük beyin v\u0259 dik duru\u015f.
\nBuna gör\u0259 d\u0259 körp\u0259l\u0259r çox h\u0259ssas do\u011fulur v\u0259 uzunmüdd\u0259tli qay\u011f\u0131ya ehtiyac duyurlar. Buna gör\u0259 d\u0259 t\u0259kamül bu problemi "h\u0259ll etdi" v\u0259 körp\u0259l\u0259ri mümkün q\u0259d\u0259r \u015firin etdi ki, böyükl\u0259r onlar\u0131 görm\u0259zd\u0259n g\u0259l\u0259 bilm\u0259sinl\u0259r.<\/p>\n

\u015eirinlik bizi daha ehtiyatl\u0131 edir<\/strong>
\nMaraql\u0131d\u0131r ki, \u015firinlik h\u0259tta davran\u0131\u015f\u0131m\u0131za da t\u0259sir edir. Bir ara\u015fd\u0131rmada i\u015ftirakç\u0131lar körp\u0259 heyvanlar\u0131n foto\u015f\u0259kill\u0259rin\u0259 baxd\u0131lar. Daha sonra onlar d\u0259qiq v\u0259 diqq\u0259tli h\u0259r\u0259k\u0259tl\u0259r t\u0259l\u0259b ed\u0259n tap\u015f\u0131r\u0131qlar\u0131 daha yax\u015f\u0131 yerin\u0259 yetirdil\u0259r. Ba\u015fqa sözl\u0259, \u015firin \u015f\u0259kill\u0259r insanlar\u0131 körp\u0259 il\u0259 etdiyiniz kimi daha diqq\u0259tli v\u0259 mülayim etdi.<\/p>\n

\u015eirinliyin marketinq\u0259 t\u0259siri<\/strong>
\nBu gün marketinq müt\u0259x\u0259ssisl\u0259ri "körp\u0259 \u015firinliyi" mexanizmind\u0259n f\u0259al \u015f\u0259kild\u0259 istifad\u0259 edirl\u0259r. Böyük gözl\u0259r, yuvarlaq formalar, yum\u015faq r\u0259ngl\u0259r – bütün bunlar etibar v\u0259 r\u0259\u011fb\u0259t oyad\u0131r. Buna gör\u0259 d\u0259:
\nBrendl\u0259r "\u015firin" maskotlar\u0131 yarad\u0131rlar
\nLoqotipl\u0259r yuvarlaqla\u015fd\u0131r\u0131l\u0131r
\nReklam personajlar\u0131n\u0131n böyük gözl\u0259ri var<\/p>\n

Psixoloqlar h\u0259tta bir \u015feyin kiçik v\u0259 h\u0259ssas göründüyü v\u0259 insanlar\u0131n bilinçalt\u0131 olaraq onu d\u0259st\u0259kl\u0259m\u0259k v\u0259 ya heç olmasa almaq ist\u0259m\u0259sin\u0259 s\u0259b\u0259b oldu\u011fu "\u015firin kapitalizm" fenomeni haqq\u0131nda zarafat edirl\u0259r.<\/p>\n

Körp\u0259l\u0259rin \u015firinliyi yaln\u0131z insan\u0131n emosional z\u0259ifliyi deyil, h\u0259m d\u0259 mür\u0259kk\u0259b v\u0259 yüks\u0259k t\u0259sirli bir t\u0259kamül mexanizmidir. Böyük gözl\u0259r, yuvarlaq yanaqlar v\u0259 kiçik burunlar beynimizi d\u0259rhal qay\u011f\u0131 rejimin\u0259 keçirir. Bunun say\u0259sind\u0259 çar\u0259siz insan körp\u0259l\u0259ri böyüm\u0259k \u015fans\u0131na malikdir v\u0259 b\u0259\u015f\u0259riyy\u0259t mövcud olma\u011fa davam edir.
\nBel\u0259likl\u0259, növb\u0259ti d\u0259f\u0259 özünüzü q\u0259rib\u0259 bir körp\u0259y\u0259 gülüms\u0259y\u0259rk\u0259n v\u0259 ya bala il\u0259 körp\u0259 s\u0259si il\u0259 dan\u0131\u015fark\u0259n görs\u0259niz, narahat olmay\u0131n – bu, q\u0259rib\u0259 davran\u0131\u015f deyil, t\u0259kamül tarixind\u0259 \u0259n u\u011furlu sa\u011f qalma strategiyalar\u0131ndan biridir.<\/p>\n","protected":false},"excerpt":{"rendered":"

G\u0259lin supermarketd\u0259 körp\u0259l\u0259r\u0259 niy\u0259 qeyri-ixtiyari gülüms\u0259diyimizi, onlarla gülm\u0259li s\u0259sl\u0259rl\u0259 dan\u0131\u015fd\u0131\u011f\u0131m\u0131z\u0131 v\u0259 q\u0259fil bir istilik hiss etdiyimizi anlama\u011fa çal\u0131\u015faq. M\u0259lum olur ki, bu, t\u0259sadüf v\u0259 ya z\u0259iflik deyil, t\u0259kamülün \u0259n dahi…<\/p>\n","protected":false},"author":1,"featured_media":251278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[97],"tags":[],"class_list":["post-240326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maraqli"],"_links":{"self":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/240326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=240326"}],"version-history":[{"count":0,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/240326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/media\/251278"}],"wp:attachment":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=240326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=240326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=240326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}