{"id":221802,"date":"2025-04-17T15:38:50","date_gmt":"2025-04-17T11:38:50","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T20:00:00","slug":"","status":"publish","type":"post","link":"https:\/\/ucnoqta.az\/?p=221802","title":{"rendered":"\u015e\u0259b\u0259k\u0259 marketl\u0259ri:"},"content":{"rendered":"

Kiçik v\u0259 orta biznesl\u0259r (KOB) iqtisadiyyat\u0131n \u0259sas h\u0259r\u0259k\u0259tverici gücl\u0259rind\u0259n biridir. Bununla yana\u015f\u0131, son ill\u0259rd\u0259 \u015f\u0259b\u0259k\u0259 marketl\u0259rinin (supermarket v\u0259 hipermarket z\u0259ncirl\u0259rinin) artmas\u0131 KOB-lara müsb\u0259t v\u0259 m\u0259nfi t\u0259sir göst\u0259rir. <\/strong><\/p>\n

\u015e\u0259b\u0259k\u0259 marketl\u0259rinin iqtisadiyyatda rolu<\/strong>
\n\u015e\u0259b\u0259k\u0259 marketl\u0259ri iqtisadiyyatda böyük rol oynay\u0131r. M\u0259lumdur ki, \u015f\u0259b\u0259k\u0259 marketl\u0259ri eyni ad alt\u0131nda i\u015fl\u0259y\u0259n v\u0259 geni\u015f yay\u0131lm\u0131\u015f filial sistemin\u0259 malik olan ticar\u0259t obyektl\u0259ridir. Qlobal v\u0259 yerli bazarlarda mühüm rol oynay\u0131rlar. H\u0259cmli al\u0131\u015f-veri\u015f imkanlar\u0131 s\u0259b\u0259bind\u0259n qiym\u0259tl\u0259r\u0259 ciddi t\u0259sir edirl\u0259r. Çoxsayl\u0131 mü\u015ft\u0259ril\u0259ri c\u0259lb etm\u0259 potensial\u0131 var.
\nBundan \u0259lav\u0259 h\u0259mçinin, yerli istehsal\u0131 v\u0259 xidm\u0259tl\u0259ri t\u0259min edir, i\u015f yerl\u0259ri yarad\u0131r. Çevik idar\u0259etm\u0259, innovativlik, bazar d\u0259yi\u015fiklikl\u0259rin\u0259 tez reaksiya verm\u0259 qabiliyy\u0259tin\u0259 malikdirl\u0259r. <\/p>\n

\u015e\u0259b\u0259k\u0259 marketl\u0259rinin KOB-lara t\u0259siri<\/strong>
\nBütün dünyada oldu\u011fu kimi, Az\u0259rbaycanda da \u015f\u0259b\u0259k\u0259 marketl\u0259rinin artmas\u0131 KOB-lara öz m\u0259hsullar\u0131n\u0131 geni\u015f bazara ç\u0131xarmaq imkan\u0131 verir, yeni ticar\u0259t münasib\u0259tl\u0259rinin qurulmas\u0131na köm\u0259k edir.
\nQiym\u0259t siyas\u0259ti bax\u0131m\u0131ndan kiçik biznesl\u0259r \u015f\u0259b\u0259k\u0259 marketl\u0259rl\u0259 r\u0259qab\u0259td\u0259 ç\u0259tinlik ç\u0259k\u0259 bil\u0259r. Bel\u0259 ki, kiçik istehsalç\u0131lar market \u015f\u0259rtl\u0259rin\u0259 adaptasiya olunmaqda ç\u0259tinlik ç\u0259k\u0259 bil\u0259r. H\u0259mçinin, yerli biznesl\u0259r \u015f\u0259b\u0259k\u0259 marketl\u0259r qar\u015f\u0131s\u0131nda bazar paylar\u0131n\u0131 itir\u0259 bil\u0259rl\u0259r.
\nOnu da qeyd etm\u0259k laz\u0131md\u0131r ki, \u015f\u0259b\u0259k\u0259 marketl\u0259ri böyük al\u0131c\u0131 bazas\u0131na malik oldu\u011funa gör\u0259 t\u0259l\u0259bi art\u0131r\u0131r v\u0259 istehsalç\u0131lar daha çox m\u0259hsul t\u0259qdim etm\u0259y\u0259 çal\u0131\u015f\u0131r.
\nBöyük marketl\u0259rd\u0259 r\u0259qab\u0259t üstünlüyü oldu\u011fu üçün a\u015fa\u011f\u0131 qiym\u0259tl\u0259r t\u0259klif edilir, bu da kiçik biznesl\u0259rin qiym\u0259t siyas\u0259tin\u0259 t\u0259sir edir.
\nH\u0259mçinin, \u015f\u0259b\u0259k\u0259 marketl\u0259rinin dominant mövqey\u0259 sahib olmas\u0131 yerli istehsalç\u0131lar\u0131n bazara giri\u015fini ç\u0259tinl\u0259\u015fdir\u0259 bil\u0259r. Marketl\u0259rd\u0259 geni\u015f çe\u015fidli m\u0259hsullar\u0131n olmas\u0131 istehlakç\u0131 seçiml\u0259rini yönl\u0259ndirir v\u0259 yerli istehsalç\u0131lara t\u0259sir edir.
\n\u015e\u0259b\u0259k\u0259 marketl\u0259r t\u0259darük z\u0259ncirini formala\u015fd\u0131raraq t\u0259l\u0259bi v\u0259 t\u0259klifi birba\u015fa yönl\u0259ndirir, bel\u0259likl\u0259 bazar münasib\u0259tl\u0259rin\u0259 t\u0259sir edir. \u015e\u0259b\u0259k\u0259 marketl\u0259rinin geni\u015f çe\u015fidd\u0259 m\u0259hsullar t\u0259qdim etm\u0259si v\u0259 promosiyalar keçirm\u0259si istehlakç\u0131lar\u0131n t\u0259l\u0259bat\u0131n\u0131 art\u0131r\u0131r. Marketl\u0259rin t\u0259l\u0259bin\u0259 uy\u011fun olaraq istehsalç\u0131lar m\u0259hsul çe\u015fidl\u0259rini v\u0259 miqdar\u0131n\u0131 t\u0259nziml\u0259yir, bu da bazarda t\u0259klifin formala\u015fmas\u0131na t\u0259sir göst\u0259rir.
\nBöyük marketl\u0259rd\u0259 qiym\u0259t siyas\u0259ti t\u0259klifi v\u0259 t\u0259l\u0259bi nizamlayaraq bazarda qiym\u0259t sabitliyini mü\u0259yy\u0259n edir.
\n\u015e\u0259b\u0259k\u0259 marketl\u0259r xaricd\u0259n g\u0259tiril\u0259n v\u0259 yerli istehsal edil\u0259n m\u0259hsullar aras\u0131nda seçim ed\u0259r\u0259k bazardak\u0131 t\u0259klif balans\u0131na t\u0259sir ed\u0259 bil\u0259r.<\/p>\n

\u018frzaq t\u0259hlük\u0259sizliyi v\u0259 mü\u015ft\u0259ri m\u0259mnuniyy\u0259tind\u0259 rolu<\/strong>
\n\u015e\u0259b\u0259k\u0259 marketl\u0259ri istehlakç\u0131lar\u0131n \u0259rzaq m\u0259hsullar\u0131na asan v\u0259 t\u0259hlük\u0259siz \u015f\u0259kild\u0259 çatmas\u0131n\u0131 t\u0259min etm\u0259kd\u0259 v\u0259 mü\u015ft\u0259ri m\u0259mnuniyy\u0259tini art\u0131rmaqda mühüm rol oynay\u0131r. Bu marketl\u0259r yaln\u0131z m\u0259hsul çe\u015fidi il\u0259 deyil, h\u0259m d\u0259 \u0259rzaq t\u0259hlük\u0259sizliyi v\u0259 mü\u015ft\u0259ri xidm\u0259tl\u0259ri sah\u0259sind\u0259 d\u0259 ön\u0259mli f\u0259aliyy\u0259t göst\u0259rirl\u0259r.<\/p>\n

\"\"<\/p>\n

\u018frzaq m\u0259hsullar\u0131n\u0131n keyfiyy\u0259tini t\u0259min etm\u0259k üçün beyn\u0259lxalq standartlara uy\u011fun sertifikatla\u015fd\u0131r\u0131lm\u0131\u015f m\u0259hsullar t\u0259qdim edirl\u0259r. Bu sertifikatla\u015fd\u0131rma istehsal prosesl\u0259rinin düzgünlüyünü v\u0259 m\u0259hsulun t\u0259hlük\u0259sizliyini t\u0259sdiq edir. <\/p>\n

Marketl\u0259r, h\u0259mçinin sa\u011flaml\u0131q v\u0259 t\u0259hlük\u0259sizlik sah\u0259sind\u0259ki qanunvericilik t\u0259l\u0259bl\u0259rin\u0259 riay\u0259t etm\u0259y\u0259 çal\u0131\u015f\u0131rlar, bu da istehlakç\u0131lara etibarl\u0131 m\u0259hsul \u0259ld\u0259 etm\u0259k imkan\u0131 yarad\u0131r. H\u0259mçinin \u015f\u0259b\u0259k\u0259 marketl\u0259ri mü\u015ft\u0259ri m\u0259mnuniyy\u0259tinin art\u0131r\u0131lmas\u0131 üçün müvafiq add\u0131mlar at\u0131r. Mü\u015ft\u0259ril\u0259r\u0259 geni\u015f seçim imkanlar\u0131 t\u0259klif ed\u0259r\u0259k al\u0131\u015f-veri\u015f t\u0259crüb\u0259sini yax\u015f\u0131la\u015fd\u0131r\u0131r. Rahat v\u0259 sistemli al\u0131\u015f-veri\u015f mühiti t\u0259min ed\u0259r\u0259k xidm\u0259t keyfiyy\u0259tini yüks\u0259ldir. Aksiyalar, endiriml\u0259r v\u0259 mü\u015ft\u0259ri proqramlar\u0131 vasit\u0259sil\u0259 al\u0131c\u0131lar\u0131n m\u0259mnuniyy\u0259tini art\u0131r\u0131r.
\nGeri qaytarma v\u0259 z\u0259man\u0259t sisteml\u0259rinin t\u0259tbiqi il\u0259 istehlakç\u0131 hüquqlar\u0131n\u0131 qoruyur.<\/p>\n

\u015e\u0259b\u0259k\u0259 marketl\u0259ri m\u0259hsullar\u0131n istehsalç\u0131dan istehlakç\u0131ya q\u0259d\u0259r olan yolunu izl\u0259y\u0259 bilirl\u0259r. Bu is\u0259 istehsalç\u0131lardan olan x\u0259talar\u0131 v\u0259 qüsurlar\u0131 a\u015fkar etm\u0259y\u0259 v\u0259 m\u0259hsul geri ça\u011f\u0131r\u0131lmas\u0131 kimi hallar\u0131n qar\u015f\u0131s\u0131n\u0131 alma\u011fa imkan verir. N\u0259zar\u0259t sisteml\u0259ri, \u0259rzaq m\u0259hsullar\u0131n\u0131n saxlanma \u015f\u0259raitini v\u0259 keyfiyy\u0259tini daimi olaraq yoxlama\u011fa imkan verir.<\/p>\n

\u018frzaq istehsal\u0131nda t\u0259hlük\u0259sizliy\u0259 d\u0259st\u0259k<\/strong>
\n \u015e\u0259b\u0259k\u0259 marketl\u0259ri t\u0259darükçül\u0259rd\u0259n olan m\u0259hsullar\u0131 q\u0259bul ed\u0259rk\u0259n onlar\u0131n t\u0259hlük\u0259sizliyini t\u0259min etm\u0259k m\u0259qs\u0259dil\u0259 ciddi yoxlama prosesl\u0259rind\u0259n keçirirl\u0259r. H\u0259m yerli, h\u0259m d\u0259 idxal olunan \u0259rzaqlar üçün müxt\u0259lif mikrobioloji testl\u0259r v\u0259 kimy\u0259vi analizl\u0259r apar\u0131l\u0131r, m\u0259hsulun insanlar üçün t\u0259hlük\u0259siz oldu\u011funa \u0259min olmaq üçün müvafiq laboratoriyalarda testl\u0259r edilir.<\/p>\n

\"\"<\/p>\n

\u015e\u0259b\u0259k\u0259 marketl\u0259ri, m\u0259hsullar\u0131n düzgün saxlanmas\u0131n\u0131 t\u0259min etm\u0259k üçün müasir anbar v\u0259 soyutma sisteml\u0259ri il\u0259 t\u0259chiz edilmi\u015fdir. H\u0259mçinin, \u0259rzaq m\u0259hsullar\u0131n\u0131n toxunulmazl\u0131\u011f\u0131n\u0131 qorumaq üçün sat\u0131\u015f v\u0259 anbar sah\u0259l\u0259rind\u0259 yüks\u0259k sanitariya \u015f\u0259raitin\u0259 riay\u0259t edilir. Bu, \u0259rzaq z\u0259h\u0259rl\u0259nm\u0259l\u0259ri v\u0259 dig\u0259r s\u0259hiyy\u0259 probleml\u0259rinin qar\u015f\u0131s\u0131n\u0131 al\u0131r.<\/p>\n

Mü\u015ft\u0259ri m\u0259mnuniyy\u0259tinin art\u0131r\u0131lmas\u0131<\/strong>
\n\u015e\u0259b\u0259k\u0259 marketl\u0259ri, istehlakç\u0131lara geni\u015f m\u0259hsul çe\u015fidi t\u0259qdim edir v\u0259 f\u0259rqli ehtiyaclara cavab verir. Bu, mü\u015ft\u0259ril\u0259rin m\u0259hsul seçimini asanla\u015fd\u0131r\u0131r v\u0259 bazarda müxt\u0259lif qiym\u0259t aral\u0131qlar\u0131 il\u0259 seçim imkan\u0131 verir. \u0130stehlakç\u0131lar daha yüks\u0259k keyfiyy\u0259tli v\u0259 ya daha ucuz m\u0259hsullar\u0131 seç\u0259 bilirl\u0259r.<\/p>\n

\"\"<\/p>\n

Bu marketl\u0259r mü\u015ft\u0259ril\u0259r üçün t\u0259hlük\u0259siz v\u0259 rahat al\u0131\u015f-veri\u015f mühiti t\u0259min etm\u0259k üçün müasir texnologiyalardan istifad\u0259 edirl\u0259r. H\u0259mçinin, marketl\u0259rd\u0259 mü\u015ft\u0259ril\u0259rin rahatl\u0131\u011f\u0131n\u0131 t\u0259min etm\u0259k üçün geni\u015f park sah\u0259l\u0259ri, geni\u015fl\u0259ndirilmi\u015f \u015fü\u015f\u0259 vitrinl\u0259r, ayd\u0131n istiqam\u0259tl\u0259ndirm\u0259 i\u015far\u0259l\u0259ri v\u0259 sür\u0259tli öd\u0259ni\u015f sisteml\u0259ri t\u0259klif edilir. Bu mühit mü\u015ft\u0259ril\u0259rin rahat al\u0131\u015f-veri\u015f etm\u0259sini t\u0259min edir.
\n\u015e\u0259b\u0259k\u0259 marketl\u0259ri mü\u015ft\u0259ri m\u0259mnuniyy\u0259tini art\u0131rmaq m\u0259qs\u0259dil\u0259 müt\u0259madi olaraq müxt\u0259lif aksiyalar v\u0259 endiriml\u0259r t\u0259\u015fkil edir. Mü\u015ft\u0259ril\u0259r bu kampaniyalardan faydalana bil\u0259r v\u0259 xüsusi mü\u015ft\u0259ri kartlar\u0131 il\u0259 \u0259lav\u0259 güz\u0259\u015ftl\u0259r \u0259ld\u0259 edirl\u0259r. Bununla yana\u015f\u0131, \u015f\u0259b\u0259k\u0259 marketl\u0259ri mü\u015ft\u0259ri xidm\u0259tl\u0259rini yüks\u0259k s\u0259viyy\u0259d\u0259 saxlay\u0131r v\u0259 h\u0259r hans\u0131 bir problem v\u0259 ya \u015fikay\u0259t\u0259 sür\u0259tli reaksiya verir.
\nOnu da qeyd ed\u0259k ki, bu marketl\u0259ri mü\u015ft\u0259ril\u0259rin raz\u0131 qalmas\u0131 üçün geri qaytarma v\u0259 m\u0259hsul z\u0259man\u0259ti t\u0259min edirl\u0259r. Bu, istehlakç\u0131lar\u0131n sat\u0131n ald\u0131qlar\u0131 m\u0259hsullar haqq\u0131nda h\u0259r hans\u0131 bir narahatl\u0131q duyduqda, onlar\u0131 geri qaytarma hüququna malik olmalar\u0131n\u0131 t\u0259min edir. Geri qaytarma prosesi, mü\u015ft\u0259ri m\u0259mnuniyy\u0259tini art\u0131raraq, markaya olan etibar\u0131 gücl\u0259ndirir.<\/p>\n

Texnoloji innovasiyalara üstünlük verilir<\/strong>
\n \u015e\u0259b\u0259k\u0259 marketl\u0259ri mü\u015ft\u0259ri m\u0259mnuniyy\u0259tini art\u0131rmaq üçün yeni texnologiyalar\u0131 t\u0259tbiq edirl\u0259r. M\u0259s\u0259l\u0259n, mobil t\u0259tbiql\u0259r vasit\u0259sil\u0259 mü\u015ft\u0259ril\u0259r endiriml\u0259r v\u0259 yeni m\u0259hsullar haqq\u0131nda m\u0259lumat \u0259ld\u0259 ed\u0259 bilirl\u0259r. H\u0259mçinin, mü\u015ft\u0259ril\u0259r onlayn sifari\u015f ver\u0259 v\u0259 evl\u0259rin\u0259 çatd\u0131r\u0131lma xidm\u0259tl\u0259rind\u0259n istifad\u0259 ed\u0259 bil\u0259rl\u0259r, bu da al\u0131\u015f-veri\u015f t\u0259crüb\u0259sini daha da rahatla\u015fd\u0131r\u0131r.<\/p>\n

\"\"<\/p>\n

\u015e\u0259b\u0259k\u0259 marketl\u0259ri mü\u015ft\u0259ril\u0259rinin r\u0259y v\u0259 t\u0259klifl\u0259rini n\u0259z\u0259r\u0259 alaraq öz xidm\u0259tl\u0259rini daim yax\u015f\u0131la\u015fd\u0131r\u0131rlar. Mü\u015ft\u0259ri m\u0259mnuniyy\u0259tinin art\u0131r\u0131lmas\u0131 m\u0259qs\u0259dil\u0259 mü\u015ft\u0259ri sor\u011fular\u0131, \u015fikay\u0259t v\u0259 r\u0259yl\u0259r toplamaq üçün müxt\u0259lif metodlardan istifad\u0259 edirl\u0259r. Bu cür r\u0259yl\u0259r marketin xidm\u0259t keyfiyy\u0259tini art\u0131rma\u011fa köm\u0259k edir.<\/p>\n

\u015e\u0259b\u0259k\u0259 marketl\u0259ri v\u0259 \u0259rzaq T\u0259hlük\u0259sizliyi \u0259rzaq m\u0259hsullar\u0131n\u0131n istehsal\u0131ndan ba\u015flayaraq istehlakç\u0131ya q\u0259d\u0259r olan h\u0259r m\u0259rh\u0259l\u0259d\u0259 t\u0259hlük\u0259sizliyi t\u0259min etm\u0259k üçün at\u0131lan add\u0131mlar\u0131 v\u0259 \u015f\u0259b\u0259k\u0259 marketl\u0259rinin bu sah\u0259d\u0259ki rolunu \u0259hat\u0259 edir. \u015e\u0259b\u0259k\u0259 marketl\u0259ri bu m\u0259s\u0259l\u0259d\u0259 böyük m\u0259suliyy\u0259t da\u015f\u0131y\u0131r, çünki onlar \u0259rzaq m\u0259hsullar\u0131n\u0131 geni\u015f miqyasda ticar\u0259t\u0259 t\u0259qdim edir v\u0259 mü\u015ft\u0259ril\u0259rin sa\u011flaml\u0131\u011f\u0131n\u0131 qorumaq üçün bir çox standartlara riay\u0259t etm\u0259lidirl\u0259r.<\/p>\n

\u018frzaq t\u0259hlük\u0259sizliyind\u0259ki rolunun \u0259h\u0259miyy\u0259ti<\/strong>
\n\u015e\u0259b\u0259k\u0259 marketl\u0259ri t\u0259chizat z\u0259ncirinin sonuncu hiss\u0259sind\u0259 yerl\u0259\u015firl\u0259r, buna gör\u0259 d\u0259 onlar \u0259rzaq m\u0259hsullar\u0131n\u0131n t\u0259hlük\u0259sizliyinin t\u0259min edilm\u0259sind\u0259 çox ön\u0259mli rol oynay\u0131rlar. Bu, h\u0259m m\u0259hsullar\u0131n saxlanmas\u0131nda, h\u0259m d\u0259 sat\u0131lmas\u0131nda mü\u0259yy\u0259n t\u0259hlük\u0259sizlik t\u0259l\u0259bl\u0259rin\u0259 riay\u0259t etm\u0259yi \u0259hat\u0259 edir. \u018frzaq t\u0259hlük\u0259sizliyi, insan sa\u011flaml\u0131\u011f\u0131n\u0131 qorumaq üçün \u0259h\u0259miyy\u0259tli oldu\u011fundan, \u015f\u0259b\u0259k\u0259 marketl\u0259ri müvafiq qanunvericiliy\u0259 uy\u011fun m\u0259hsullar\u0131 t\u0259qdim etm\u0259li v\u0259 m\u0259hsulun keyfiyy\u0259tini daim n\u0259zar\u0259t alt\u0131nda saxlamal\u0131d\u0131rlar.
\n\u018frzaq t\u0259hlük\u0259sizliyinin t\u0259min edilm\u0259si m\u0259qs\u0259dil\u0259 bir çox beyn\u0259lxalq v\u0259 yerli standartlar mövcuddur. Bu standartlar m\u0259hsullar\u0131n istehsalç\u0131dan son istehlakç\u0131ya q\u0259d\u0259r izl\u0259nilm\u0259sini v\u0259 t\u0259hlük\u0259li hallar\u0131n qar\u015f\u0131s\u0131n\u0131 alma\u011f\u0131 t\u0259min edir.<\/p>\n

\u015e\u0259b\u0259k\u0259 marketl\u0259ri yaln\u0131z t\u0259hlük\u0259siz v\u0259 keyfiyy\u0259tli m\u0259hsullar\u0131 mü\u015ft\u0259ril\u0259r\u0259 t\u0259qdim etm\u0259k m\u0259qs\u0259dil\u0259, t\u0259darükçül\u0259rd\u0259n s\u0259rt standartlara uy\u011fun m\u0259hsullar t\u0259l\u0259b edirl\u0259r. Bu m\u0259hsullar\u0131n keyfiyy\u0259tini t\u0259sdiql\u0259y\u0259n sertifikatlar (m\u0259s\u0259l\u0259n, organik m\u0259hsullar üçün "EU Organic" sertifikat\u0131) marketl\u0259r t\u0259r\u0259find\u0259n mü\u015ft\u0259ril\u0259r\u0259 t\u0259qdim edil\u0259 bil\u0259r. T\u0259darükçül\u0259rd\u0259n \u0259ld\u0259 olunan \u0259rzaqlar\u0131n n\u0259zar\u0259t v\u0259 keyfiyy\u0259t analizl\u0259ri müt\u0259madi olaraq h\u0259yata keçirilir.<\/p>\n

\u018frzaq m\u0259hsullar\u0131n\u0131n düzgün saxlanmas\u0131 v\u0259 da\u015f\u0131nmas\u0131 m\u0259s\u0259l\u0259sin\u0259 xüsusi diqq\u0259t yetirirl\u0259r. M\u0259s\u0259l\u0259n, soyuducularda saxlanmas\u0131 laz\u0131m olan m\u0259hsullar üçün temperatur n\u0259zar\u0259ti v\u0259 uy\u011fun mühitin t\u0259min edilm\u0259si vacibdir. Bu, xüsusil\u0259 “perishable” (tez xarab olan) m\u0259hsullar üçün böyük \u0259h\u0259miyy\u0259t k\u0259sb edir. Çox vaxt marketl\u0259rd\u0259 m\u0259hsullar\u0131n saxlanma \u015f\u0259raitini daim yoxlayan monitorinq sisteml\u0259ri mövcuddur.
\nOnlar idxal olunan \u0259rzaq m\u0259hsullar\u0131n\u0131n da t\u0259hlük\u0259sizliyini t\u0259min etm\u0259k üçün müvafiq t\u0259l\u0259bl\u0259r\u0259 uy\u011fun olaraq n\u0259zar\u0259t edir. \u0130dxal edil\u0259n m\u0259hsullar\u0131n uy\u011funlu\u011funu mü\u0259yy\u0259n ed\u0259n beyn\u0259lxalq v\u0259 yerli qanunvericilik t\u0259l\u0259bl\u0259rin\u0259 riay\u0259t etm\u0259k marketl\u0259r üçün vacibdir. Bu, m\u0259hsulun keyfiyy\u0259tinin v\u0259 t\u0259hlük\u0259sizliyinin qorunmas\u0131n\u0131 t\u0259min edir.<\/p>\n

T\u0259darükçü m\u0259hsullar\u0131 il\u0259 ba\u011fl\u0131 h\u0259r hans\u0131 bir problem a\u015fkar edildikd\u0259, m\u0259hsulun geri ça\u011f\u0131r\u0131lmas\u0131n\u0131 h\u0259yata keçirir. Bu, m\u0259s\u0259l\u0259n, \u0259rzaq m\u0259hsulunda kontaminasiya, bakteriya v\u0259 ya kimy\u0259vi z\u0259h\u0259rl\u0259nm\u0259 hallar\u0131 ola bil\u0259r. \u0130zlenebilirlik sisteml\u0259ri vasit\u0259sil\u0259, m\u0259hsulun hans\u0131 t\u0259darükçüd\u0259n g\u0259ldiyi, hans\u0131 anbarda saxland\u0131\u011f\u0131 v\u0259 hans\u0131 ma\u011fazada sat\u0131ld\u0131\u011f\u0131 izl\u0259nir. Bu prosedur, istehlakç\u0131lar\u0131n sa\u011flaml\u0131\u011f\u0131n\u0131 qoruma\u011fa köm\u0259k edir.
\n\u015e\u0259b\u0259k\u0259 marketl\u0259ri mü\u015ft\u0259ril\u0259rini t\u0259hlük\u0259siz \u0259rzaq seçimi etm\u0259y\u0259 t\u0259\u015fviq ed\u0259n m\u0259lumat v\u0259 maarifl\u0259ndirm\u0259 f\u0259aliyy\u0259tl\u0259ri keçirirl\u0259r. Bu, etiketl\u0259rin düzgün t\u0259qdim olunmas\u0131 (m\u0259s\u0259l\u0259n, t\u0259rkib hiss\u0259l\u0259ri, son istifad\u0259 tarixi v\u0259 istehsal yeri haqq\u0131nda m\u0259lumatlar), sa\u011flam qidalanma v\u0259 \u0259rzaq t\u0259hlük\u0259sizliyi il\u0259 ba\u011fl\u0131 t\u0259limatlar t\u0259qdim etm\u0259kl\u0259 h\u0259yata keçirilir.<\/p>\n

\"\"<\/p>\n

Mü\u015ft\u0259ril\u0259r sat\u0131n ald\u0131qlar\u0131 \u0259rzaq m\u0259hsullar\u0131nda h\u0259r hans\u0131 bir problem v\u0259 ya naraz\u0131l\u0131q yaranarsa, marketl\u0259r\u0259 \u015fikay\u0259t ed\u0259 bil\u0259rl\u0259r. \u015e\u0259b\u0259k\u0259 marketl\u0259ri, mü\u015ft\u0259ri \u015fikay\u0259tl\u0259rin\u0259 sür\u0259tl\u0259 reaksiya verm\u0259k v\u0259 m\u0259hsulun geri al\u0131nmas\u0131n\u0131 t\u0259min etm\u0259k üçün xüsusi xidm\u0259tl\u0259r t\u0259qdim edir. Bu, h\u0259m mü\u015ft\u0259ri m\u0259mnuniyy\u0259tini art\u0131r\u0131r, h\u0259m d\u0259 t\u0259hlük\u0259sizlik probleml\u0259rinin qar\u015f\u0131s\u0131n\u0131 al\u0131r.<\/p>\n

N\u0259tic\u0259 olaraq \u015f\u0259b\u0259k\u0259 marketl\u0259ri \u0259rzaq t\u0259hlük\u0259sizliyinin t\u0259min edilm\u0259si v\u0259 mü\u015ft\u0259ri m\u0259mnuniyy\u0259tinin art\u0131r\u0131lmas\u0131nda mühüm rol oynay\u0131rlar. Onlar t\u0259darük z\u0259nciri boyunca m\u0259hsullar\u0131n t\u0259hlük\u0259sizliyini izl\u0259y\u0259r\u0259k, sa\u011flaml\u0131q probleml\u0259rinin qar\u015f\u0131s\u0131n\u0131 alma\u011fa v\u0259 mü\u015ft\u0259ril\u0259rin\u0259 keyfiyy\u0259tli, t\u0259hlük\u0259siz m\u0259hsullar t\u0259qdim etm\u0259y\u0259 çal\u0131\u015f\u0131rlar. Bütün bu prosedurlar, mü\u015ft\u0259ril\u0259rin etibar\u0131n\u0131 qazanmaq v\u0259 bazarda möhk\u0259m yer tutmaq üçün vacibdir. \u015e\u0259b\u0259k\u0259 marketl\u0259ri h\u0259mçinin qanunvericiliy\u0259 uy\u011fun olaraq \u0259m\u0259liyyatlar\u0131n\u0131 davam etdirm\u0259li v\u0259 m\u0259hsullar\u0131n keyfiyy\u0259tin\u0259 ciddi n\u0259zar\u0259t etm\u0259lidirl\u0259r.<\/p>\n

Emin N\u018fB\u0130L\u0130<\/strong><\/p>\n

“Veys\u0259lo\u011flu \u015eirk\u0259tl\u0259r Qrupunun, Az\u0259rbaycan M\u0259tbuat \u015euras\u0131n\u0131n v\u0259 Ticar\u0259t \u015e\u0259b\u0259k\u0259l\u0259rinin \u0130nki\u015faf\u0131 \u0130ctimai Birliyinin “Orta v\u0259 kiçik biznesin inki\u015faf\u0131nda p\u0259rak\u0259nd\u0259 sektorun rolu”  mövzusundak\u0131 birg\u0259 müsabiq\u0259sin\u0259 t\u0259qdim olunur”<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Kiçik v\u0259 orta biznesl\u0259r (KOB) iqtisadiyyat\u0131n \u0259sas h\u0259r\u0259k\u0259tverici gücl\u0259rind\u0259n biridir. Bununla yana\u015f\u0131, son ill\u0259rd\u0259 \u015f\u0259b\u0259k\u0259 marketl\u0259rinin (supermarket v\u0259 hipermarket z\u0259ncirl\u0259rinin) artmas\u0131 KOB-lara müsb\u0259t v\u0259 m\u0259nfi t\u0259sir göst\u0259rir.  \u015e\u0259b\u0259k\u0259 marketl\u0259rinin iqtisadiyyatda…<\/p>\n","protected":false},"author":1,"featured_media":251278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[101],"tags":[],"class_list":["post-221802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cemiyyet"],"_links":{"self":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/221802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=221802"}],"version-history":[{"count":0,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/221802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/media\/251278"}],"wp:attachment":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=221802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=221802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=221802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}