{"id":193187,"date":"2023-12-23T15:00:49","date_gmt":"2023-12-23T11:00:49","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T20:00:00","slug":"","status":"publish","type":"post","link":"https:\/\/ucnoqta.az\/?p=193187","title":{"rendered":"Televiziya reklamlar\u0131 bazar\u0131 30 faiz azalacaq –"},"content":{"rendered":"

Az\u0259rbaycanda median\u0131n texnologiya bax\u0131mdan t\u0259kamülü, bununla da iqtisadi c\u0259h\u0259td\u0259n u\u011furlu inki\u015faf\u0131 üçün z\u0259ruri olan r\u0259q\u0259msal inki\u015faf v\u0259 transformasiya bir s\u0131ra mühüm \u015f\u0259rtl\u0259r\u0259 ba\u011fl\u0131d\u0131r. H\u0259min \u015f\u0259rtl\u0259r aras\u0131nda audiovuzual sah\u0259d\u0259ki iqtisadi prosesl\u0259rin ba\u015fl\u0131ca h\u0259r\u0259k\u0259tverici amili olan keyfiyy\u0259tli x\u0259b\u0259r istehsal\u0131, h\u0259mçinin \u0259qli mülkiyy\u0259t hüququnun qorunmas\u0131 mühüm \u0259h\u0259miyy\u0259t da\u015f\u0131y\u0131r.<\/strong><\/p>\n

"Report" x\u0259b\u0259r verir ki, ölk\u0259d\u0259 televiziya tama\u015faç\u0131lar\u0131 aras\u0131nda keçiril\u0259n son ara\u015fd\u0131rmalara \u0259sas\u0259n, \u0259halinin 76 faizi peyk siqnal\u0131 vasit\u0259sil\u0259 q\u0259bul edil\u0259n kanallara bax\u0131r, 15 faizi kabel televiziyalar\u0131n\u0131n, 4 faizi is\u0259 \u0130PTV abun\u0259çisidir, 3 faizi d\u0259 yerüstü r\u0259q\u0259msal yay\u0131mlara tama\u015fa edir.<\/p>\n

Dig\u0259r t\u0259r\u0259fd\u0259n qanunsuz f\u0259aliyy\u0259t göst\u0259r\u0259n OTT platformlar\u0131 üz\u0259rind\u0259n televiziyaya baxanlar\u0131n say\u0131 18 faiz\u0259 çat\u0131b, bölg\u0259l\u0259rd\u0259 sür\u0259tli internet yay\u0131ld\u0131qca bu r\u0259q\u0259m daha da artacaq. Haz\u0131rda ölk\u0259 boyu qanunsuz televiziya yay\u0131mlar\u0131n\u0131n f\u0259al istifad\u0259çil\u0259rinin say\u0131 300 mind\u0259n art\u0131qd\u0131r. Qanunsuz yay\u0131mlanan internet saytlar\u0131n\u0131n, OTT platformlar\u0131n\u0131n (o cüml\u0259d\u0259n müxt\u0259lif cihazlara yükl\u0259nmi\u015f olanlar) istifad\u0259çil\u0259rinin çoxalmas\u0131 orada müxt\u0259lif reklamlar\u0131n yerl\u0259\u015fdirilm\u0259si, \u0259slind\u0259 qanunsuz reklam bazar\u0131n\u0131n t\u0259\u015f\u0259kkülü dem\u0259kdir.<\/p>\n

R\u0259smi yay\u0131mlanan telekanallardak\u0131 reklam m\u0259zmunlar\u0131ndan f\u0259rqli olaraq yeni platformlar yay\u0131mlar\u0131na tama\u015fa ed\u0259nl\u0259r\u0259 dair statistik r\u0259q\u0259ml\u0259r aç\u0131qlay\u0131r, habel\u0259 m\u0259\u015fhur xarici kanallarda reklam yerl\u0259\u015fdirm\u0259k üçün \u0259lveri\u015fli \u015f\u0259rtl\u0259r t\u0259qdim edirl\u0259r. \u018fvv\u0259ll\u0259r qanunsuz yay\u0131mlanan saytlarda bukmeyker t\u0259tbiql\u0259rinin reklam\u0131 gedirdis\u0259, bu gün qanunsuz OTT platformlar\u0131 t\u0259r\u0259find\u0259n teleyay\u0131m \u0259snas\u0131nda \u0259mt\u0259\u0259 v\u0259 xidm\u0259t reklam\u0131 format\u0131 t\u0259klif edilir.<\/p>\n

R\u0259q\u0259mli v\u0259 Audiovizual Yay\u0131m S\u0259nayesi \u0130ctimai Birliyinin proqnozlar\u0131na gör\u0259, t\u0259cili t\u0259dbirl\u0259r görülm\u0259s\u0259, r\u0259smi yay\u0131mlanan telekanallardak\u0131 reklam bazar\u0131n\u0131n h\u0259cmi 2022-ci ild\u0259ki 42 milyon manatdan 2024-2025-ci ill\u0259rd\u0259 30 milyon manatad\u0259k, y\u0259ni 28,6 faiz geril\u0259y\u0259c\u0259kdir.<\/p>\n

Yaranm\u0131\u015f v\u0259ziyy\u0259tin iqtisadi, habel\u0259 siyasi t\u0259hlük\u0259 m\u0259nb\u0259yin\u0259 çevrilm\u0259si göz qabaq\u0131nda olsa da, telem\u0259kandak\u0131 qanunsuz f\u0259aliyy\u0259tl\u0259r\u0259 qar\u015f\u0131 t\u0259dbir görm\u0259k s\u0259lahiyy\u0259tin\u0259 malik aidiyyat\u0131 dövl\u0259t qurumlar\u0131 t\u0259sirli add\u0131m atm\u0131rlar. H\u0259mçinin kiber t\u0259hkü\u0259sizliy\u0259 m\u0259sul olan qurumlar t\u0259r\u0259find\u0259n d\u0259 teleyay\u0131m sah\u0259sinin t\u0259hlili yoxdur.<\/p>\n

Qanunsuz platform istifad\u0259çil\u0259ri risq qrupuna aiddirl\u0259r. Burada dövl\u0259t üçün a\u015fa\u011f\u0131dak\u0131 t\u0259hlük\u0259l\u0259r qar\u015f\u0131m\u0131za ç\u0131x\u0131r: qanunsuz internet platformlar\u0131ndan r\u0259smi telekanallar\u0131n yay\u0131m\u0131n\u0131n pozulmas\u0131, lisenziyas\u0131z f\u0259aliyy\u0259t göst\u0259r\u0259n bukmeyker platformlar\u0131n\u0131n, dig\u0259r qada\u011fan olunmu\u015f \u0259mt\u0259\u0259 v\u0259 xidm\u0259tl\u0259rin reklamlar\u0131n\u0131n r\u0259smi yay\u0131ma yeridilm\u0259si, istifad\u0259çi qur\u011fular\u0131n virus v\u0259 z\u0259r\u0259rli proqramlar vasit\u0259sil\u0259 s\u0131radan ç\u0131xar\u0131lmas\u0131.<\/p>\n

\u0130ctimai Birliyin m\u0259lumat\u0131na gör\u0259, qanunsuz platformlar\u0131n f\u0259aliyy\u0259ti Az\u0259rbaycan\u0131n n\u0259inki televiziyalar\u0131na, bütövlükd\u0259 media sektorunun inki\u015faf\u0131na da\u011f\u0131d\u0131c\u0131 ziyan vura bil\u0259r.<\/p>\n

"Odur ki, aidiyyat\u0131 s\u0259lahiyy\u0259tli qurumlar media bazar\u0131nda, xüsusil\u0259 d\u0259 teleyay\u0131m sah\u0259sind\u0259ki n\u0259zar\u0259t t\u0259dbirl\u0259rini art\u0131rmal\u0131d\u0131r", – R\u0259q\u0259mli v\u0259 Audiovizual Yay\u0131m S\u0259nayesi t\u0259\u015fkilat\u0131ndan bildirilib.<\/p>\n

Qeyd ed\u0259k ki, OTT – Over the Top: internet üz\u0259rind\u0259n video xidm\u0259tl\u0259r göst\u0259rilm\u0259si \u015f\u0259kli, provayderd\u0259n istifad\u0259çinin qur\u011fusuna \u015f\u0259b\u0259k\u0259 vasit\u0259sil\u0259 siqnal\u0131n ötürülm\u0259sini ehtiva edir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Az\u0259rbaycanda median\u0131n texnologiya bax\u0131mdan t\u0259kamülü, bununla da iqtisadi c\u0259h\u0259td\u0259n u\u011furlu inki\u015faf\u0131 üçün z\u0259ruri olan r\u0259q\u0259msal inki\u015faf v\u0259 transformasiya bir s\u0131ra mühüm \u015f\u0259rtl\u0259r\u0259 ba\u011fl\u0131d\u0131r. H\u0259min \u015f\u0259rtl\u0259r aras\u0131nda audiovuzual sah\u0259d\u0259ki iqtisadi prosesl\u0259rin…<\/p>\n","protected":false},"author":1,"featured_media":251278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-193187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/193187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=193187"}],"version-history":[{"count":0,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/193187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/media\/251278"}],"wp:attachment":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=193187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=193187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=193187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}