{"id":166552,"date":"2022-12-29T14:28:18","date_gmt":"2022-12-29T10:28:18","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T20:00:00","slug":"","status":"publish","type":"post","link":"https:\/\/ucnoqta.az\/?p=166552","title":{"rendered":"Reklam bazar\u0131nda monitorinql\u0259r apar\u0131l\u0131r"},"content":{"rendered":"

\u0130qtisadiyyat Nazirliyi yan\u0131nda Antiinhisar v\u0259 \u0130stehlak Bazar\u0131na N\u0259zar\u0259t Dövl\u0259t Xidm\u0259ti t\u0259r\u0259find\u0259n reklam f\u0259aliyy\u0259tin\u0259 dövl\u0259t n\u0259zar\u0259ti m\u0259qs\u0259dil\u0259 müt\u0259madi monitorinql\u0259r apar\u0131l\u0131r.<\/strong><\/p>\n

Ucnoqta.az x\u0259b\u0259r verir ki, monitorinql\u0259r n\u0259tic\u0259sind\u0259 b\u0259zi kütl\u0259vi informasiya vasit\u0259l\u0259rind\u0259 v\u0259 sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 alkoqollu içkil\u0259rin istehsal\u0131 v\u0259 sat\u0131\u015f\u0131 il\u0259 m\u0259\u015f\u011ful olan bir s\u0131ra t\u0259s\u0259rrüfat subyektl\u0259ri t\u0259r\u0259find\u0259n yay\u0131mlanan reklamlarda qanunvericiliyin t\u0259l\u0259bl\u0259rinin pozulmas\u0131 \u0259lam\u0259tl\u0259ri mü\u0259yy\u0259n edilib.<\/p>\n

Bel\u0259 ki, qeyd olunan reklamlarda alkoqollu içkil\u0259rd\u0259n istifad\u0259 etm\u0259y\u0259n \u015f\u0259xsl\u0259rin nüfuzdan sal\u0131nma obraz\u0131 yarad\u0131l\u0131b, habel\u0259 alkoqollu içkil\u0259rd\u0259n istifad\u0259 n\u0259tic\u0259sind\u0259 \u015f\u0259xsin emosional durumunun yax\u015f\u0131la\u015faca\u011f\u0131 bildirilib. Reklam edil\u0259n m\u0259hsullar bar\u0259d\u0259 “\u0259n çox sevil\u0259n v\u0259 içil\u0259n”, “\u0259n dadl\u0131 alkoqollu içki” kimi ifad\u0259l\u0259rd\u0259n istifad\u0259 edilib, bir s\u0131ra alkoqollu içkil\u0259rin dünyan\u0131n \u0259n yax\u015f\u0131s\u0131 olmas\u0131, dig\u0259r içkil\u0259rd\u0259n daha yum\u015faq olmas\u0131 kimi qeydl\u0259r\u0259 rast g\u0259linib. Bununla yana\u015f\u0131, alkaqollu içkil\u0259rd\u0259n istifad\u0259 olunmas\u0131 prosesi nümayi\u015f etdirilm\u0259kl\u0259 yana\u015f\u0131, reklamlarda spirtli içkil\u0259rd\u0259n h\u0259dd\u0259n art\u0131q istifad\u0259nin sa\u011flaml\u0131q üçün z\u0259r\u0259rli olmas\u0131 bar\u0259d\u0259 x\u0259b\u0259rdarl\u0131\u011fa yer verilm\u0259yib.<\/p>\n

Qanunvericiliy\u0259 \u0259sas\u0259n, alkoqollu içkid\u0259n istifad\u0259 n\u0259tic\u0259sind\u0259 \u015f\u0259xsin ictimai nüfuz qazanaca\u011f\u0131, pe\u015f\u0259d\u0259, idmanda v\u0259 ya dig\u0259r sah\u0259l\u0259rd\u0259 \u015f\u0259xsi u\u011furlar \u0259ld\u0259 ed\u0259c\u0259yi, fiziki v\u0259 ya emosional durumunu yax\u015f\u0131la\u015fd\u0131raca\u011f\u0131 bar\u0259d\u0259 r\u0259yin formala\u015fd\u0131r\u0131lmas\u0131,  alkoqollu içkil\u0259rd\u0259n istifad\u0259 etm\u0259y\u0259nl\u0259rin nüfuzdan sal\u0131nmas\u0131, c\u0259miyy\u0259td\u0259 tan\u0131nm\u0131\u015f olan \u015f\u0259xsl\u0259rin, kino v\u0259 animasiya filml\u0259ri q\u0259hr\u0259manlar\u0131n\u0131n, heyvanlar\u0131n t\u0259svirl\u0259rind\u0259n istifad\u0259 edilm\u0259si v\u0259 alkoqollu içkil\u0259rd\u0259n istifad\u0259 olunma prosesinin nümayi\u015f etdirilm\u0259si qada\u011fand\u0131r. Tündlüyü 5 faizd\u0259n yuxar\u0131 olan alkoqollu içkil\u0259rin reklam\u0131 ondan h\u0259dd\u0259n art\u0131q istifad\u0259nin sa\u011flaml\u0131q üçün z\u0259r\u0259rli olmas\u0131 bar\u0259d\u0259 x\u0259b\u0259rdarl\u0131qla mü\u015fayi\u0259t olunmal\u0131d\u0131r. Bu x\u0259b\u0259rdarl\u0131\u011fa reklam sah\u0259sinin 10 faizind\u0259n az olmayaraq yer ayr\u0131lmal\u0131d\u0131r.<\/p>\n

Qanun pozuntusu \u0259lam\u0259tl\u0259ri üzr\u0259 Dövl\u0259t Xidm\u0259ti t\u0259r\u0259find\u0259n ara\u015fd\u0131rmalara ba\u015flan\u0131l\u0131b. Ara\u015fd\u0131rmalar\u0131n n\u0259tic\u0259l\u0259rin\u0259 uy\u011fun olaraq qanunamüvafiq t\u0259dbirl\u0259r görül\u0259c\u0259kdir.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130qtisadiyyat Nazirliyi yan\u0131nda Antiinhisar v\u0259 \u0130stehlak Bazar\u0131na N\u0259zar\u0259t Dövl\u0259t Xidm\u0259ti t\u0259r\u0259find\u0259n reklam f\u0259aliyy\u0259tin\u0259 dövl\u0259t n\u0259zar\u0259ti m\u0259qs\u0259dil\u0259 müt\u0259madi monitorinql\u0259r apar\u0131l\u0131r. Ucnoqta.az x\u0259b\u0259r verir ki, monitorinql\u0259r n\u0259tic\u0259sind\u0259 b\u0259zi kütl\u0259vi informasiya vasit\u0259l\u0259rind\u0259 v\u0259…<\/p>\n","protected":false},"author":1,"featured_media":251278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[101],"tags":[],"class_list":["post-166552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cemiyyet"],"_links":{"self":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/166552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=166552"}],"version-history":[{"count":0,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/posts\/166552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=\/wp\/v2\/media\/251278"}],"wp:attachment":[{"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=166552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=166552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ucnoqta.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=166552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}